Apply Now General Manager

2 weeks ago


Bengaluru, Karnataka, India Swiggy Full time

Mandate 2:
Employee needs to come to office every month for a week.

About the Role:
Develop a strong team of creative writers, ideators and marketing opportunity hunters.

Obsess over ensuring on-brand consistent ideation and writing across all brand touch-points including all owned media(app, social etc), digital, corporate, BTL, ATL, retail and content.

Be a true custodian of the Swiggy brand

A strong bias for action and intent to translate ideas into great execution, is also key for this role.

Roles & Responsibilities:

  • Be the custodian of the creative output. Ensure all marketing executions are consistent, high-quality and on-brand
  • Understand the business priorities and manage various project priorities
  • Lead the copy and ideation pool at the in-house creative shop at Swiggy
  • Manage internal stakeholders across business and strategy
  • Mentor a world-class team of creative writers and thinkers
  • Develop compelling communication across scripts for advertising content on digital, TV, audio mediums etc.
  • Translate ideas into specific actions across the creative team

Qualifications & Experience:

  • Industry professional with 11-15 years experience working on multiple national brands either on advertising side or client side
  • Ability to evaluate both copy and art, with a focus on ideation and writing.
  • Leadership experience managing a team of creative writers
  • Ability to handle diverse stakeholders and facilitate constructive discussion with candor
  • Experience working with large 360 campaigns as well as quick but effective and celebrated smaller campaigns
  • Large body of work across digital, video, outdoors and print etc

Good to have:
Creative and effectiveness award show merits and metals.
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