Senior Marketing Manager

2 weeks ago

Gurgaon, Haryana, India AssessPrep Full time

About AssessPrep

AssessPrep is focused on revolutionizing the world of learning by providing cutting-edge technology to K-12 schools globally, making assessments more meaningful and enhancing learning outcomes.

Our platform serves as a comprehensive solution for assessments, allowing schools to create, deliver, and evaluate tests digitally, giving teachers more time to concentrate on their students.

AssessPrep Statistics:

  • Trusted by 600+ international schools spanning 75+ countries
  • Empowering 20,000+ teachers and 200,000+ students
  • Handling over 1M student submissions yearly
  • Experiencing a yearly growth rate of over 70%
  • Annual churn rate of less than 3%
  • Contributing to the preservation of 50,000+ trees

Responsibilities as the Marketing Manager:

As the Marketing Manager at AssessPrep, you will be the driving force behind our brand, creating compelling stories that resonate with educators and motivate them to adopt the future of assessments:

  • Develop and implement marketing campaigns: Execute multi-channel campaigns (digital, email, social media, events) to connect with and captivate K-12 educators.
  • Create engaging content: Produce clear, persuasive, and captivating content for our website, blog, video scripts, marketing materials, and more.
  • Organize and conduct webinars: Develop interactive webinar content, structure presentations, and manage all aspects of webinar promotion and execution.
  • Design impactful marketing materials: Generate high-quality marketing collateral for conferences, exhibitions, and other events.
  • Analyze and optimize: Monitor campaign performance, analyze data, and continually refine marketing strategies for optimal results.

Weekly Overview:

  • Brainstorm and create innovative concepts for upcoming marketing campaigns.
  • Produce engaging blog posts and website content highlighting the advantages of AssessPrep.
  • Collaborate with the sales team to develop compelling sales resources for upcoming events.
  • Evaluate data from recent webinars to identify areas for enhancement.
  • Research and implement new marketing methodologies and tools to effectively reach our target audience.

Opportunities for Growth:

At AssessPrep, we are committed to investing in our team's growth. As the Marketing Manager, you will have the chance to:

  • Leadership in Marketing: Progress into a leadership position, overseeing the marketing team and steering AssessPrep's overall marketing strategy.
  • Brand and Creative Leadership: Shape the brand identity and visual language of AssessPrep, ensuring consistency and impact across all channels.
  • Become an Expert in EdTech Marketing: Enhance your knowledge in the education technology sector and establish yourself as a leader in the field.

Qualifications:

  • Passion for education: Genuine belief in the transformative power of technology in education.
  • Marketing expertise: Minimum of 4 years of experience in B2B marketing, particularly in SaaS or EdTech.
  • Copywriting skills: Ability to create engaging and persuasive copy that resonates with our target audience.
  • Creative thinking: Innovative approach to developing standout marketing campaigns and content.
  • Analytical mindset: Comfortable with data analysis and utilizing insights to optimize marketing strategies.
  • Collaborative nature: Willingness to collaborate closely with cross-functional teams to achieve common objectives.

Benefits Offered:

  • Flexible work hours allowing you to set your own schedule
  • No micromanagement, as we have faith in our team's ability to deliver results
  • Comprehensive health coverage, including options for family
  • Monthly allowance for health and wellness activities
  • Access to a learning budget for books, online courses, and more

Ready to Step Up?

If you are ready to contribute to the transformation in education, follow the steps below:

  • Submit your application for review
  • The application review process will involve 2-3 rounds of interviews, including written and communication tasks
  • We value your time and maintain proactive communication throughout all stages of the application process

If you have any queries, do not hesitate to get in touch.

Join us in shaping the future of education. Take the leap today

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