Senior Analyst, Marketing Finance

1 week ago

Gurgaon, Haryana, India Expedia Group Full time

Senior Analyst, Marketing Finance

The Senior Analyst, Marketing Finance will play a crucial role in providing financial insights and support to our team. This role involves in-depth analysis, forecasting, budgeting, and reporting to drive financial performance and support strategic decision-making for our marketing initiatives. The ideal candidate will have a strong financial acumen, analytical skills, and the ability to collaborate effectively across multiple teams.

What you'll do:

Financial Analysis

  • Conduct detailed financial analysis on marketing spend, performance, and ROI.
  • Develop and maintain financial models to evaluate the profitability and efficiency of marketing strategies.
  • Prepare regular financial reports and presentations for senior management.
  • Lead the budgeting and forecasting process for the marketing department.
  • Monitor and analyze actual performance against budgets and forecasts, highlighting variances and recommending corrective actions.
  • Work closely with marketing teams to develop accurate forecasts and financial plans.
  • Analyze market trends, competitive landscape, and customer behavior to identify growth opportunities.
  • Collaborate with the marketing team to evaluate the financial impact of new campaigns and promotional activities.

Process Improvement:

  • Identify and implement process improvements to enhance the accuracy and efficiency of financial reporting and analysis.
  • Develop and refine financial tools and dashboards to support real-time decision-making.

Cross-functional Collaboration:

  • Work closely with other finance teams, marketing, and data analytics to ensure alignment and consistency in financial planning and reporting.
  • Support ad-hoc financial projects and analysis as required by senior management.

Who you are:

  • Bachelors' degree in Statistics, Economics or Analytics, Masters' in related field is a plus
  • 4+ years of experience in financial analysis, preferably within marketing finance or related
  • Hands-on experience in writing SQL queries and data visualisation tools like Tableau, PowerBI
  • Analytic, modeling, forecasting and presentation skills
  • Solid interpersonal skills and demonstrated ability to work across levels and functions
  • Ability to interpret and present data in a visually compelling format to financial and non-financial audiences
  • Comfortable working with ambiguity in a dynamic, fast-paced environment

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