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Product Marketing

3 months ago

Mumbai, Maharashtra, India OmniActive Health Technologies Full time

Category Strategy & ManagementUtilize market research (customer, competitor and market trend) to create the global category strategyIdentify consumer and customer health benefit need gaps to drive innovation pipeline in collaboration with CFTAssess the market performance of the products in the categories and continuously evaluate product portfolio health; identify new/ redundant products and modifications required in existing productsLead market mapping to identify potential new markets and identify market potential of product pipeline in conjunction with Sales & Customer Marketing TeamsDetermine the category value proposition and positioning to maximize visibility and differentiation within portfolio and vs competitionSales and Customer ManagementCreate category strategy and campaigns to strengthen relationships with key accountsAnalyze sales trends for existing customers to identify opportunities to deepen relationshipsAssist Sales in new customer acquisitions via directed marketing campaigns, website, trade shows, etc.

Customer outreach and engagement initiatives to drive customer retention and loyaltyMarketing & BrandingCreate and execute key messaging and communication objectivesDesign programs and initiatives to drive demand and customer loyaltyDesign of communication collaterals, advertising & promotion campaigns

Education:
MBA in Marketing

Experience:1-2 years of experience

Skills & Competencies:
Business AcumenAnalytical AbilityCustomer OrientationCreative Problem SolvingCommunication skillsConceptual Thinking