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Kodo is a corporate card and spend management platform for some of the fastest growing Indian startups and enterprises. Our product is loved by companies such as Groww, Zepto, Mobikwik, Fampay, Epigamia, Blue Tokai, Mahindra Logistics & any more. We have raised $14M from investors such as YC Continuity, Brex, Goat Capital and other Silicon Valley investors. We believe in creating exceptional products for our customers, an enriching environment for our team, and a solid business that grows profitably.
Job Title: Product Marketing SpecialistLocation: Mumbai, IndiaReports To: CEO
Summary:We are looking for a self-motivated and experienced Product Marketing Specialist to join our growing fintech company in India. This is a newly created role, and you will be responsible for building and driving the product marketing strategy for our B2B spend management solution. You will work closely with the CEO and other members of the team to develop and execute go-to-market plans, create compelling messaging, and generate leads and sales.Responsibilities:Develop and execute a product marketing strategy for our B2B spend management solutionConduct market research and competitive analysis to identify opportunities and position the product accordinglyCreate compelling messaging and content that resonates with our target audience.Work on different formats of content and should be hands-onDevelop and manage go-to-market plans for new product launches and feature releasesWork with sales and customer success teams to generate leads and create sales enablement materialTrack and measure the results of product marketing campaignsQualifications:1-2 years of experience in SaaS product marketing, preferably in the B2B spaceStrong understanding of the product marketing lifecycle, from go-to-market strategy to launch executionExperience in developing and executing marketing campaigns across multiple channelsExcellent writing and communication skillsAbility to work independently and as part of a teamStrong analytical and problem-solving skillsBonus Qualifications:Experience in the fintech industryExperience with B2B product companyExperience with marketing automation toolsTo Apply:Please submit your resume and cover letter to : We are looking for a self-starter who can drive this newly formed department. Therefore, it is important that the candidate is proactive, independent, and has a strong track record of success.
