Cambridge University Press

1 week ago


Delhi, Delhi, India Cambridge Press and Publication Full time
Job Title:
Sr. Manager - Public Relations &

Corporate Unit:
Marketing

Location:
Delhi

Reports to VP Marketing - South Asia


We are Cambridge University Press & Assessment, a globally renowned academic publisher and assessment organization, proud to be associated with the University of Cambridge.


JOB PURPOSE:

  • This position is pivotal in establishing strong connections with key media outlets, bloggers, Opinion Leaders, and Influencers in South Asia to bolster product integrity and raise awareness.
  • The Senior PR & CC Manager should have a deep understanding of target audiences and critical issues while steering media engagement strategies and prioritizing outlets, particularly for product launches and partnerships in South Asia.
  • Strategize with a focus on detailed public relations development and execution.

PRINCIPAL ACCOUNTABILITIES:

  • Understand the PR objectives of the products and develop impactful programs to promote them.
  • Establish a Framework / Scorecard to monitor and optimize public relations plans, ensuring alignment with the overall objectives of the Brand and product verticals in South Asia.
  • Lead in crafting the brand/product messaging for thought leadership platforms, positioning Cambridge University Press & Assessment products as thought leaders in South Asia.
  • Drive media outreach efforts including pitching, managing inbound media queries, and nurturing relationships between Marketing and local, national, and international media in South Asia.
  • Develop narratives, written materials, and messages such as press releases, pitches, and presentations that resonate with the Brand and PR plan framework.
  • Deploy internal communications content to enhance stakeholder understanding of the role of public relations, its activities, and media coverage functions.
  • Develop media relation strategies encompassing various key constituencies like Media (digital and offline), Blogs, Education Websites, Domain Influencers, and Education Policy Makers, amplifying awareness of the Cambridge University Press & Assessment Brand in South Asia markets.


Formulate, enhance, and maintain PR analytics tools and reporting methods


Additional Duties:
Execute any other responsibilities as assigned by your immediate Manager.

KNOWLEDGE:

  • Extensive background and 15 to 20 years of experience in PR and Communications.
  • Master's degree in Mass Media, Communications, Public Relations, or a related field.
  • Proven track record in a progressive PR role within a fast-paced environment or a leading PR agency in India handling PR for renowned brands. Global project exposure is advantageous.

SKILLS:

  • Excellent verbal and written communication skills, adept at articulating Brand, Product, and Business messages clearly and succinctly to various stakeholders in South Asia.
  • Demonstrated ability in planning and managing multiple PR projects under pressure. Strong Media Relationship and Networking skills across traditional (Print, TV, Web) and modern PR channels like LinkedIn, Facebook, Twitter, and Instagram.
  • Proficient in building relationships and partnerships across all levels with strong leadership qualities.
  • Comfortable in cross-functional environments, thinking innovatively to devise unique PR solutions that give Cambridge University Press & Assessment Brand a competitive edge in South Asia.
  • Expertise in presentation, facilitation, and training. Flexible with a knack for thriving in fast-paced settings.

Strong program management skills:
plan, communicate, execute, and follow through.

  • Deliver engaging and impactful content for presentations, media releases using MS Word, PowerPoint, and Visual Aids. Regularly pitch to diverse audiences.
  • Collaborate with influencers and stakeholders to create innovative media plans, managing both Paid and Earned media for maximum impact.


Cambridge University Press & Assessment is devoted to providing a conducive environment for a fulfilling career, encouraging open communication and continuous learning for collective improvement.

Our recruitment process is inclusive, embracing candidates from diverse backgrounds and demographics, nurturing a culture where varied perspectives lead to superior results.


Most importantly, fostering inclusivity is more than a strategic choice, it's a core value instrumental in fulfilling our mission:

to advance society through top-tier education, learning, and research on a global scale.

Ensuring a sense of belonging for every individual, regardless of background, is pivotal to our identity and contribution to society and the planet.


To facilitate an environment conducive to growth for our team, benefiting our customers, and promoting work-life balance, we empower everyone to manage their schedules and well-being effectively.

From day one, everyone at Cambridge University Press & Assessment can explore flexible working arrangements tailored to their needs and role.



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