Cambridge University Press

1 week ago


Delhi, Delhi, India Cambridge Press and Publication Full time

Job Title:
Head of Product Marketing - Schools

Department / Business Unit:
Marketing

Location:
Delhi

Reports to (job title): VP Marketing - South Asia

Key Responsibilities of the Head of Product Marketing - Schools

  • Own and Execute Product Marketing Strategy; As the Head of Product Marketing for Schools, build and execute, through your team, a product marketing strategy aligned to the annual business plans of Cambridge K 12, ELT, and International Schools to enhance the success & reach of our programs in the market in India and South Asia.
  • Management: lead, develop, and motivate a team of product marketers.
  • Strategic Thinking balanced by a commercial focus and the ability to lead the deployment of products and marketing campaigns.
  • Drive inbound & outbound marketing efforts to create a strong lead generation engine for K12, ELT, and International Schools business teams.
  • Be the Product Champion; help shape the overall marketing strategy with valuable product marketing insights. Act as the advocate, internally and externally, for our complete programs and learning solutions set. Monitor the performance of solutions to educate key stakeholders. Lead and oversee digital marketing strategies to maximize consumer reach, customer engagement, and satisfaction.
  • Establish thought leadership for the various products & programs through effective content management.
  • Plan and deliver impactful webinars every quarter. Utilize the power of video and testimonial marketing to showcase the product to prospects.
  • Develop, cultivate, and grow thriving school communities for relationships and product penetration.
  • Maximize value through innovative online and offline event marketing & brand activations.
  • Customer Research; build detailed customer and stakeholder personas and gain a deep understanding of the markets we serve to execute top-notch marketing activities for growth.
  • Competitor Intelligence; maintain an up-to-date competitor comparison matrix. Use this intelligence to guide new product development with the global marketing teams and implement effective strategies and tactics.
  • GTM; collaborate closely with sales and marketing teams to create and support the go-to-market strategy.
  • Stakeholder Management; work collaboratively with various stakeholders and provide regular updates to the Chief Marketing Officer and Regional Director of Business.

Content Development
  • Conceptualize and create educational product and solution content for various platforms
  • Market, customer, and competitive analysis
  • Be the authority on the customer, industry trends, and other industry players

Sales enablement
  • Create region-agnostic high-value sales tools, training, and collateral

Demand generation
  • Devise and implement strategies to drive awareness and demand

Evangelism
  • Act as a category lead and go-to product expert.
Role Requirements

  • Strategic Thinking and exceptional problem-solving abilities, inspiring leadership, and leading from the front.
  • The ability to understand and articulate solutions and concepts and translate these into compelling, commercial customer-focused communications.
  • Data-driven, measured, and results-focused.
  • Experience in presenting product marketing plans and concepts at the board level.
  • Strong understanding of all elements of the product marketing process.
  • Excellent communication skills, presentation & proposal development capabilities, and the ability to work with diverse teams.
  • Undergraduate degree with a Masters's in Marketing/Business Management
  • 18+ years of experience with Product Marketing and Product Development with 5 or more years, preferably in the Schools Education Sector with leading brands.
  • Demonstrable Experience with determining product-market fit and delivering products to market
  • Product Marketing Leadership experience, should have led a team of Product Managers
  • A highly analytical approach and ability to think out of the box.
  • Ability to lead and communicate cross-functionally with Sales, Operations, and other functional departments.
  • Sense of ownership and pride in your performance and its impact on the company's success
  • Critical thinking and problem-solving skills
  • Team player
  • Good time-management skills, tremendous ability to multitask.
  • Great interpersonal and communication skills
  • Good ability to manage both stress and ambiguity
  • Cambridge University Press & Assessment is committed to providing a supportive work environment and encouraging continuous learning to excel together. The company values diversity and welcomes applications from all candidates, promoting inclusivity and diversity of thought for better outcomes.
More importantly, fostering an inclusive culture is the right thing to do, and it's part of how we achieve our purpose:

to contribute to society through the pursuit of education, learning and research at the highest international levels of excellence.

Ensuring that anyone, no matter who they are, feels they belong here is an essential part of who we are and the contribution we make to society, and to our planet.


  • To create a thriving work environment, we promote flexible working options to help individuals achieve a balance between work and personal life, prioritizing well-being.


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