Manager Performance Marketing Disney Hotstar

2 weeks ago


Mumbai, Maharashtra, India Precision Hire Solution Full time
JobSummary The Performance MarketingManager will be responsible for strategizing & leading theexecution of programmatic & biddable platforms such asDV360 Meta UAC & more. The role involves collaborating withvarious stakeholders across local global & regionalstakeholders and achieving performance subscription targets viabiddable media. The role involves handling a team to execute andmanage various platforms.About TheTeam The team responsible forretail subscription targets via performance channels for Disney ReportingToSenior Manager DigitalMarketingKeyResponsibilities
  • Manage programmatic and biddable platforms like Snapchat FacebookGoogle & DV360
  • Should have an indepthunderstanding of Google Meta and DV360 platforms focusing onperformance marketing.
  • Campaign Management:Oversee all aspects of digital campaigns from ideation and mediaplanning to creative communication.
  • Conductindepth analysis of campaign performance to guide ongoingoptimizations.
  • Handle a significant digitalmarketing budget across multiple platforms.
  • Analytics and Data Management: Utilize various analytical tools toextract data analyze performance drivers and leverage insights forstrategic decisions. Familiarity with analytics attribution andplanning tools like Branch Appsflyer and DCM isessential.
  • Customer Insight and Engagement:Develop a deep understanding of customer behaviors segmentation andtargeting to enhance communication precision and effectiveness.Identify optimal communication strategies to engage users at keymoments and drive conversion.
  • StakeholderCollaboration: Collaborate closely with product tech analyticsteams and crossfunctional stakeholders to understand and enhancethe customer journey aiming to improve subscription conversions.Manage relationships with global local and regional teams ensuringeffective communication and campaignexecution.
  • Team Leadership and Experience:Lead and manage a team ensuring effective collaboration and skilldevelopment. Required to have 68 years of experience in growth ordigital marketing with a strong background in conversionbased orROAScentric roles preferably in consumertech.
Skills& Attributes forSuccess
  • Strongdigital marketing acumen combined with problemsolving skills.
  • Experience in handling largescale digitalmarketing budgets and a comprehensive understanding of the digitalmarketing landscape.
  • Proficiency with data andattribution tools deep analytics and performancemonitoring
  • Ability to analyze data on aregular basis to drive key insights & applications to livecampaigns
PreferredEducation &Experience
  • 5years of experience (as per company benchmark) in growth/digitalmarketing.
  • Strong background withconversionbased or ROAS clients including Consumer tech(appbased).
  • Experience in working with amulticrore digital marketing budget.
  • Indepthhandson experience in managing programmatic & biddableplatforms like Snapchat Facebook DV360 etc.
  • Exposure of running campaigns using 1st party and 3rd partydata.
  • Knowledge of Analytics Attribution andPlanning tools (e.g. Branch AppsFlyer DCMetc.).
About Us Disney Hotstar is Indias leadingstreaming platform that has changed the way Indians watch their entertainment from theirfavourite TV shows and movies to sporting extravaganzas. With the widest range of content in India DisneyHotstar offers more than hours of TVShows and Movies in 18 languages and coverage of major global sporting events. As a missiondrivenorganisation with a relentless focus on our users we are dedicated to attracting and retainingworldclass talent to drive our success. Disney Star prides in being an Equal Opportunity Employer. We hiretrain promote and compensate employees onthe basis of individual competence and potential without regard for race color religion sex sexualorientation national origin citizenship age marital status or nonjobrelated disability as well as all otherclassifications protected by applicablelaws.
WhyJoin Us No Dress Code Unlimited LeavesDiverse & Inclusive Culture and Fun Life Balance Links confidential confidential confidential
#NonTechThis job has been sourced froman external job board.
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