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Manager Performance Marketing Disney Hotstar
2 weeks ago
- Manage programmatic and biddable platforms like Snapchat FacebookGoogle & DV360
- Should have an indepthunderstanding of Google Meta and DV360 platforms focusing onperformance marketing.
- Campaign Management:Oversee all aspects of digital campaigns from ideation and mediaplanning to creative communication.
- Conductindepth analysis of campaign performance to guide ongoingoptimizations.
- Handle a significant digitalmarketing budget across multiple platforms.
- Analytics and Data Management: Utilize various analytical tools toextract data analyze performance drivers and leverage insights forstrategic decisions. Familiarity with analytics attribution andplanning tools like Branch Appsflyer and DCM isessential.
- Customer Insight and Engagement:Develop a deep understanding of customer behaviors segmentation andtargeting to enhance communication precision and effectiveness.Identify optimal communication strategies to engage users at keymoments and drive conversion.
- StakeholderCollaboration: Collaborate closely with product tech analyticsteams and crossfunctional stakeholders to understand and enhancethe customer journey aiming to improve subscription conversions.Manage relationships with global local and regional teams ensuringeffective communication and campaignexecution.
- Team Leadership and Experience:Lead and manage a team ensuring effective collaboration and skilldevelopment. Required to have 68 years of experience in growth ordigital marketing with a strong background in conversionbased orROAScentric roles preferably in consumertech.
- Strongdigital marketing acumen combined with problemsolving skills.
- Experience in handling largescale digitalmarketing budgets and a comprehensive understanding of the digitalmarketing landscape.
- Proficiency with data andattribution tools deep analytics and performancemonitoring
- Ability to analyze data on aregular basis to drive key insights & applications to livecampaigns
- 5years of experience (as per company benchmark) in growth/digitalmarketing.
- Strong background withconversionbased or ROAS clients including Consumer tech(appbased).
- Experience in working with amulticrore digital marketing budget.
- Indepthhandson experience in managing programmatic & biddableplatforms like Snapchat Facebook DV360 etc.
- Exposure of running campaigns using 1st party and 3rd partydata.
- Knowledge of Analytics Attribution andPlanning tools (e.g. Branch AppsFlyer DCMetc.).
WhyJoin Us No Dress Code Unlimited LeavesDiverse & Inclusive Culture and Fun Life Balance Links confidential confidential confidential
#NonTechThis job has been sourced froman external job board.
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