Assistant Manager

2 weeks ago


Mumbai, Maharashtra, India Precision Hire Solution Full time

Assistant ManagerChannel Marketing Star Bharat

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JobIDLocationMumbai IndiaBusinessThe Walt Disney Company (India)Dateposted May JobSummary:

About theRole:
The position will be responsible for 360degree marketing for Star Bharat shows (digital & offline).The incumbent will be part of marketing team and will beresponsible for strategizing and executing marketing plans of newlaunches and existing shows. The position will work with agencieson marketing campaigns that increase brand awareness and drivesampling of shows on Star Bharat.

Context:
Star Bharat is challenger brand aimingto break the typical template of Hindi GE. This involves building aunique brand positioning for the channel and launching some freshand exciting concepts.

KeyResponsibilities:

  • Will haveto create and execute media plan of their respective shows (digital& offline).
  • Will be responsible forpositioning creatives (Promos) of their respectiveshows
  • Will have to highlight potentialopportunities and red flag issues of their respective shows basistrends
  • Will collaborate with internal teamswhich include but is not restricted to Digital OAP Graphics ContentTraffic and Presentation
  • Will collaborate withexternal teams from the media creative and researchagencies

PerformanceMeasures:

  • Meeting show andchannel targets set by business
  • Number ofbreak through ideas for the shows in eachquarter
  • Awareness about BARC data showperformance qualitative insights
  • Quality ofmarketing/ creative briefs made and shared withteams

Qualifications:

  • MBA from areputed institute
  • Should have an experience of34 years

PersonalAttributes:

  • Gogetter
  • Collaborator
  • Eyefor details
  • Hardworking
  • Not hierarchy driven

AboutDisney Star:
Disney Star is a leading media& entertainment company in India that reaches over 700million viewers a month in nine different languages. Ourentertainment portfolio which cuts across general entertainmentmovies sports infotainment kids and lifestyle content generatesover 20000 hours of original content every year.

Disney Hotstar Indias leading streaming platform enables us toreach and entertain audiences anywhere anytime. Disney Hotstar haschanged the way Indians consume their entertainment from theirfavourite TV shows and movies to sportingextravaganzas.

With leadership positions inevery segment it occupies Disney Star has been redefining the medialandscape for more than 30 years now anchored on the three pillarsof storytelling innovation and an unwavering focus on delivering tothe expectations of our audiences.

Join us andlets continue to inspire a billionimaginations.

Thisjob has been sourced from an external job board.
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