Assistant Manager

2 weeks ago

Mumbai, Maharashtra, India Precision Hire Solution Full time
JOB SUMMARY In this position, you will play a crucial role in enhancing the effectiveness of experimentation by planning roadmaps, executing sprints, and conducting statistical analysis. This role necessitates a profound grasp of marketing principles, robust analytical abilities, and a proactive approach to problem-solving.

ABOUT THE TEAM The Business Excellence marketing team focuses on optimizing, automating, personalizing, and analyzing user behavior across various marketing channels to enhance performance and drive business growth.

YOUR KEY RESPONSIBILITIES
  • Utilize data-driven insights and analytics to identify areas for enhancement, develop cohesive experimentation frameworks, define clear objectives and success metrics, and supervise the seamless execution and reporting of experiments.
  • Conduct A/B and multivariate testing to continually optimize performance.
  • Collaborate with cross-functional teams such as Product, Engineering, Analytics, Growth, and Operations to identify and address requirements through BRDs.
  • Perform comprehensive analysis of marketing campaigns and initiatives, uncovering trends, patterns, and optimization opportunities.
  • Establish a solid foundation for attribution mechanisms, metric definitions, and wireframes to create the most efficient dashboards and reporting solutions.
  • Address and resolve issues related to marketing channel performance tracking and implementation effectively.
  • Document initiatives, projects, and outcomes meticulously to facilitate seamless collaboration with stakeholders across borders.
  • Stay informed about industry trends, emerging technologies, and best practices in marketing automation, personalization, and optimization.
  • Monitor and report on KPIs, campaign performance, and ROI to ensure objectives are not just met but exceeded.

SKILLS & ATTRIBUTES FOR SUCCESS
  • Demonstrated expertise in problem-solving and deriving data-driven insights.
  • Proficient in marketing automation tools like CleverTap and Growth initiatives.
  • Strong analytical skills enabling the identification of trends and the formulation of data-driven recommendations. Familiarity with SQL is advantageous.
  • Problem-solving mindset with the ability to define problem statements and implement effective solutions.
  • Robust project management skills, managing multiple projects and deadlines concurrently.
  • Excellent written and verbal communication skills, adept at presenting complex information in a clear and concise manner.
  • Meticulous attention to detail with a dedication to delivering exceptional performance in marketing.

PREFERRED EDUCATION & EXPERIENCE
  • Ideally, a seasoned professional with 4-6 years of experience in campaign management/setup utilizing platforms like CleverTap.
  • A degree in B.Tech and an MBA is preferable.
ABOUT US
Disney Hotstar is India's foremost streaming platform that has transformed the entertainment consumption habits of Indians, spanning from favorite TV shows and movies to sporting events. Offering a vast array of content across 18 languages, Disney Hotstar provides over 100,000 hours of TV shows and movies along with coverage of major global sports events. As a mission-driven establishment with an unwavering commitment to user satisfaction, we are committed to attracting and retaining top-tier talent to propel our achievements.
Disney Star is proud to be an Equal Opportunity Employer, valuing and rewarding employees based on individual competence and potential, irrespective of various factors. We adhere to all applicable laws safeguarding classifications including race, color, religion, gender, sexual orientation, national origin, citizenship, age, marital status, and non-job-related disabilities. This job posting has been retrieved from an external job board.

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