Officer - CRM

2 weeks ago

Mumbai, Maharashtra, India Larsen & Toubro Full time

Job Description for Sr. Executive/ Assistant Manager - CRM Position

Key purpose of the job: . To manage and analyse customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth. Handle customers from post sales stage till handover of the property, collection, documentation or any other paperwork on behalf of the company or the client. Compile information on customers across different channels / points of contact between the customer and the company (website, telephone, live chat, direct mail, marketing materials and social media).

Key Accountabilities

Up-dation of data in SFDC/ SAP (Sales Module). Managing Customer Lifecycle Enhance Customer Experience Follow-up on submittals Collections/ Payment Follow Ups with Customer Drive post sales activity Address and manage escalated customer queries Improving business relationship with Customers & Customer retention Sales & CRM budget, MIS reports, bookings and cancellations.

Strategic

Monitor and maximize customer lifetime value strategies. Plan & Monitor accurate and timely sales documentation - Eg – Application forms, Allotment Letters, Agreement for Sale / Construction, Demand Notices, Sale Deeds, Tripartite Agreements/NOC for Banks

Operational

To contribute to the overall standardization of data, formats and MIS To conceptualize & identify opportunities to create and implement customer delight Managing site visits and walk -ins during property exhibition. Managing web site and walk in enquiries. Follow up of all walk-in prospects and exhibition prospects and converting them to clients. To give product presentations and arrange site visits for clients and also accompany them to ensure better understanding of the product. Managing customer queries, negotiation with buyers, maintaining customer data and follow up with customers. Monitoring the invoices as per the site progress. Management of receivables, Coordination with accounts for tracking weekly and monthly collections. Completing formalities related to agreement and payment disbursement, Verifying agreements for registration. Tie up with HFIs concerning the new schemes, rate of interest, and follow up for client's loan disbursement. Formulating budgets, MIS reports, bookings and cancellations. Updation of data in ERP/ SAP (Sales Module). Co-ordination with the execution team, facility team for units to be ready for handing over possession. Inspecting of flats before handing over possession. To ensure prompt responsiveness on sales enquires (viz. customer calls, emails, walk-ins and other correspondence) so as to maximize sales conversions To monitor sales collections and ensure regular follow-up & sending demand notices for the same – to red flag issues To analyze feedback from customers and the trends to sales queries and provide feedback to the Sales and Marketing teams To ensure complete and comprehensive documentation of all customer related records and ensure the database is centrally managed To ensure data entry and detailed filing of all documents received To ensure prompt dispatch of receipts for customer payments/ documents received To lead and implement 'customer delight' initiatives – e.g. welcome kits for new customers To coordinate with Legal/ Finance/ Engineering teams on customer documentation related issues

Internal & External Interactions
Internal: Engineering, Legal, Sales and Marketing, Finance, IT departments
External: Customers, HFI Team, Bank, Agencies, Consultants

Education & Experience Requirement:

Grad / BE / MBA full-time with a minimum 4- 10 Years of Experience in real estate CRM Strong background in customer acquisition, re-engagement and retention strategies. A Confident and articulate communicator capable of inspiring strong collaboration in the organisation

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