Social Media Marketing Executive

7 days ago


Noida, Uttar Pradesh, India Accounts NextGen Full time

Job Information:

Industry

  • AccountingCity
  • NoidaState/Province
  • Uttar PradeshCountry
  • IndiaZip/Postal Code

About us:

  • Accounts NextGen is an Australian based Chartered Accountancy firm providing Next generation of accounting and taxation solutions to SME sector

Position Overview:

Key Responsibilities:

  • Develop and execute comprehensive social media marketing plans to support business objectives, including but not limited to brand awareness, lead generation, and customer acquisition.
  • Create engaging and relevant content for various social media platforms, including Facebook, Instagram, LinkedIn tailored to specific audiences and objectives.
  • Manage all social media channels, including content scheduling, publishing, monitoring, and engagement.
  • Collaborate with crossfunctional teams to integrate social media strategies into broader marketing campaigns and initiatives.
  • Analyze social media performance metrics and KPIs to assess the effectiveness of campaigns and optimize strategies for maximum impact.
  • Stay informed about industry trends, best practices, and emerging technologies in social media marketing, and incorporate relevant insights into strategies and campaigns.
  • Monitor and respond to comments, messages, and inquiries on social media platforms in a timely and professional manner.
  • Identify opportunities for partnerships, influencer collaborations, and usergenerated content to enhance brand visibility and engagement.
  • Develop and maintain relationships with social media influencers, brand advocates, and industry professionals to expand reach and amplify brand messaging.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or related field.
  • Proven experience in social media marketing, with a strong portfolio showcasing successful campaigns and content creation across multiple platforms.
  • Proficiency in social media management tools and analytics platforms (e.g., Hootsuite, Sprout Social, Google Analytics).
  • Excellent written and verbal communication skills, with the ability to craft compelling and engaging content tailored to diverse audiences.
  • Strong understanding of social media algorithms, trends, and best practices.
  • Creative thinker with a passion for innovation and staying ahead of industry trends.
  • Ability to work independently and collaboratively in a fastpaced environment, managing multiple priorities and deadlines effectively.
  • Strong analytical skills and attention to detail, with the ability to interpret data and insights to drive decisionmaking.
  • Experience with graphic design, video editing, and other multimedia content creation tools is a plus.
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