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Assistant Manager

3 months ago

Gurgaon, Haryana, India Royal Enfield Full time
Job Requirements

Position Title

Assistant Manager - Chatbot & Hyperlocal Marketing

Reports To

Team Manager- Digital Marketing

Job Grade

Assistant Manager

Location

Gurgaon

Division

Global Brand Organization (GBO)

Job Purpose

The Digital Marketing division of Royal Enfield's Global Brand team is responsible for providing thoughtful, thorough and robust strategy for all digital touch-points (Web, Mobile, Search, Social, Display, and Video) and then executing those recommendations. The team leverages their expertise of each channel to make sure its recommendations are consistent, insight led and innovative, and that in-channel performance and data integrity is maximized. You will be a part of this team with specific focus on platform analytics, optimisation and driving efficiencies for the brand's digital efforts, supporting the team to build effective and efficient customer nurturing streams. You bring in experience of working data from various consumer touchpoints to build intelligence for effective communication and performance marketing. The role entails enhancing existing channels / projects such as ChatBot and Dealer Digitisation.You have a keen attention to details and have a good grip on the digital ecosystem and data driven marketing.

Key Responsibilities

  • Be part of the Digital Marketing Team. Work for Chatbot and Hyperlocal Marketing projects.
  • Collaborate with cross-functional teams to create and maintain an engaging online customer experience, ensuring the chatbot is aligned with brand standards and customer needs.
  • Lead the design, development, and maintenance of chatbot functionality across various digital platforms, including websites, social media and messaging apps.
  • Monitor and optimize chatbot performance, leveraging data and analytics to improve engagement, conversion rates, and customer satisfaction.
  • Collaborate with the content marketing team to develop and distribute engaging content through the chatbot, including product information, promotions and customer support.
  • Work closely with the social media team to ensure integration and alignment between chatbot interactions and social media campaigns.
  • Support Hyperlocal Marketing Projects for India and APAC market - Build Digital Storefronts for Royal Enfield Dealers - Microsites, Chat (GBM, WhatsApp), deployment of Hyperlocal solution at ground level, measure performance.
  • Work closely with the Paid Media team to enable targeted campaigns and personalized messaging to local audiences.
  • Engage with cross-functional teams (Sales, After Sales, Accessories, Apparel and Brand Managers.) to brainstorm / capture / understand requirements for Dealer specific campaigns.
  • Stay up-to-date with emerging technologies, tools and industry trends related to chatbot development, hyperlocal marketing, and digital marketing as a whole.
  • Measure and report on the performance of chatbot initiatives and hyperlocal marketing campaigns, providing regular updates to management and stakeholders.
  • Stay informed about competitors' digital marketing activities and industry best practices, providing recommendations for improvements and competitive positioning
Work Experience

Education

Bachelor of Technology / Bachelor's degree (Full Time)

Masters in Business Administration (MBA) / Post Graduate Diploma in Management (PGDM) - Advertising, Marketing, Communications

Experience

  • Minimum of 3 years of experience in digital marketing, with a focus on chatbot development and hyperlocal marketing.
  • Proven proficiency in chatbot development platforms and technologies, such as Dialog Flow, Chatfuel, Yellow ai or similar tools.
  • Strong understanding of hyperlocal marketing strategies and techniques, with a demonstrated ability to execute targeted campaigns.
  • Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
  • Familiarity with social media platforms, content management systems, and digital analytics tools.
  • Creative mindset with the ability to think outside the box and propose innovative ideas for digital marketing campaigns.
  • Detail-oriented and highly organized, with the ability to manage multiple projects and meet deadlines.
  • Strong teamwork and collaboration skills, with the ability to work effectively with cross-functional teams