Senior Specialist, Demand Gen

2 weeks ago

Bengaluru, Karnataka, India Arcesium Full time

Company Overview

Arcesium is a global financial technology firm that solves complex data-driven challenges faced by some of the world's most sophisticated financial institutions. We constantly innovate our platform and capabilities to meet tomorrow's challenges, anticipate the risks our clients encounter, and design advanced solutions to help our clients achieve transformational business outcomes.

Financial technology is a high-growth industry as change and innovation continue to disrupt the status-quo and prompt major transformation. Arcesium is at a particularly interesting time in our own growth as we look to leverage our successfully established market position and expand operations in pursuit of strategic new business opportunities. We value intellectual curiosity, proactive ownership, and collaboration with colleagues, and we empower you to meaningfully contribute from day one and accelerate your professional development.

Arcesium is seeking to hire a Senior Marketing Operations Specialist who will play a pivotal role in optimizing our marketing operations through the effective use of various tools and platforms. The ideal candidate will possess deep expertise in HubSpot, Drift, ZoomInfo, Salesforce, Neverbounce, and ABM tools such as Demand Base or Terminus. This role will involve analyzing marketing data, streamlining operations, and supporting the execution of marketing strategies to drive lead generation and customer engagement.

What You'll do:

Work closely with sales, marketing, and customer success teams to ensure alignment and effective execution of marketing strategies. Manage and optimize HubSpot for inbound marketing campaigns, lead nurturing etc. Assist the HubSpot admin in day-to-day tasks, ensuring smooth operation and effective utilization of the platform. Utilize Salesforce CRM to manage sales pipelines, track customer interactions, and integrate with other marketing tools for seamless data flow. Leverage enrichment tools for prospecting and enriching lead data to ensure accuracy and completeness. Help with onboarding and use of ABM tools to identify high-value accounts, personalize marketing efforts, and measure ABM campaign effectiveness. Develop and maintain dashboards and reports to track KPIs, campaign performance, and ROI. Identify opportunities for process improvements and automation to increase efficiency and effectiveness of marketing operations. Maintain data hygiene by regularly auditing and cleaning marketing databases to ensure data accuracy and integrity. Stay up to date with industry trends and best practices to continuously improve our marketing technology stack.

What You'll Need:

Minimum of 3-5 years of experience in marketing operations or a similar role. Proficiency in HubSpot, Drift, ZoomInfo, Salesforce, and ABM tools Strong analytical skills with the ability to interpret data and provide actionable insights. Excellent project management skills and attention to detail. Ability to work independently and collaboratively in a fast-paced environment. Strong communication and interpersonal skills

Arcesium's Personal Data Privacy Notice for Candidates is linked .

Arcesium and its affiliates do not discriminate in employment matters on the basis of race, color, religion, gender, gender identity, pregnancy, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, or any other category protected by law. Note that for us, this is more than just a legal boilerplate. We are genuinely committed to these principles, which form an important part of our corporate culture, and are eager to hear from extraordinarily well qualified individuals having a wide range of backgrounds and personal characteristics.

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