Performance Marketing Specialist
2 weeks ago
Responsibilities:
Plan, create, optimise, implement and manage paid campaigns across Google and Meta Structure the campaigns with company objectives/goals Collaborate with channel-specific marketing teammates (content, creative etc.) to identify areas for growth Drive continuous improvement and optimization through experiments, continuous A/B testing and generating hypotheses Curate insights data and map customer journeys and buyer segments Report data with across channels, categories, and campaigns
Requirements Experience: 3-4 years Experience with Google Ads and Meta Ads for ecommerce objectives (revenue, Ro AS) A combination of analytical and creative thinking, with excellent attention to detail and good business judgement Use a data-driven approach to manage campaigns and derive insights on strategy and performance Passion & hustle to take on & solve problems individually and within cross-functional teams Microsoft Excel Strong verbal and written communication skills and collaborative working style Proactive, and takes ownership of work Experience with marketplaces, or ecommerce platforms with large number of SKUs (10,000+)
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Performance Marketing Specialist
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