Assistant Manager- Digital Marketing
2 weeks ago
Key Objectives:
- Work with the ECOM partners to understand their consumers and drive visibility amongst their loyal databases.
- Work with internal business stakeholders to understand priorities and drive digital campaigns in alignment.
- Driving integrated paid campaigns with an aim of meeting and exceeding revenue numbers month on month.
- Campaign Management – Execution, Analysis & Reporting.
- Should be comfortable with numbers and multi-tasking with end-to-end ownership.
- Delivering regular reports of campaign results, including data analysis and evaluation of KPIs.
- \ Identifying patterns and trends in campaign data sets.
- Stay abreast of digital marketing trends and technologies and experiment with new channels to drive efficient acquisition
- Stakeholder management
- Build regular connect with all functions of the Marketplace Org to troubleshoot problems and drive growth levers & commercial negotiations
- Ensure alignment between relevant internal and external stakeholders on initiatives
- Lead smooth functioning of relevant forums such as Daily Stands ups and Monthly reviews 3) Strategy & Planning
- Develop and support our business strategy in conjunction with the eCommerce leadership team
- Forecast and track commercial goals (topline & bottom line) and specific strategic goals
- Analyze impact of initiatives underway to enhance understanding of the value of various growth levers on the marketplace
Eligibility Criteria and Functional Competencies Required
- 2 to 3 years of experience in managing Paid campaigns on Marketplaces such as Amazon, Flipkart or Myntra. Skills:
- Strong analytical & data interpretation skills.
- In depth understanding of Marketplace paid platforms.
- Understanding of Flipkart Ad portal, AMS, Seller/Vendor Central
- Awareness of attribution models and ability to create a structured approach for RoAS computation
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