Digital Marketing

2 weeks ago


Bengaluru, Karnataka, India Idexmedia Full time
Job Description
Role's responsibilities

  • Implement digital marketing activities across a broad range of digital marketing channels for Wyred/ Idex (SEO, SEM, SMM, Content Marketing, Email Marketing, Pay-Per-Click (PPC) Advertising, Affiliate Marketing, Influencer Marketing, Video Marketing, Mobile Marketing, Display Advertising, Remarketing/Re targeting, Native Advertising, Chatbots and Messaging Apps)
  • Promote the company's services by addressing or predicting clients' objectives
  • Interact with clients / brands to understand their Digital Marketing requirements.
  • Work along with the content development team in producing digital communication creatives for brands & clients.
  • Manage and maintain the company's owned media including websites, mobile apps, and email/ CRM Tool
  • Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
  • Manage social media marketing campaigns
  • Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
  • Manage SEO campaigns
  • Set up conversion, pixel, and event tracking on the website and across various digital platforms
  • Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
  • Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
  • Responsible for auditing & assessing campaigns & preparing reports.
  • Create a detailed report structure for all campaigns across platforms / channels
Content Creation and Management

  • Create high-quality, engaging content for various digital channels, including blog posts, social media posts, and email newsletters
  • Optimize content for search engines to improve website visibility
  • Manage website content and ensure it is up-to-date and consistent with brand messaging
  • Use social media management tools to schedule and post content, engage with followers, and monitor performance Marketing Strategy and Planning
  • Assist in developing and implementing digital marketing strategies aligned with overall business objectives
  • Analyze market trends and competitor activities to identify opportunities for growth
  • Conduct keyword research and competitor analysis to inform content creation and SEO strategies
  • Help develop and manage social media calendars and content for various platforms
  • Assist in creating and managing email marketing campaigns
  • Track and analyze digital marketing campaign performance and make recommendations for improvement
Marketing Strategy and Planning

  • Assist in developing and implementing digital marketing strategies aligned with overall business objectives
  • Analyze market trends and competitor activities to identify opportunities for growth
  • Conduct keyword research and competitor analysis to inform content creation and SEO strategies
  • Help develop and manage social media calendars and content for various platforms
  • Assist in creating and managing email marketing campaigns
  • Track and analyze digital marketing campaign performance and make recommendations for improvement
Requirements Job Specification

Qualification: Graduate or Post Graduate. (Digital marketing certifications would be an added advantage)

Experience: Min 6 months-2 years of experience in developing and implementing digital marketing strategies

Salary: Open to discussion

Shift: Flexible with 6 days, WFOffice

Location: Kudlu Gate, Bangalore

Requirements

Job Specification Qualification:
Graduate or Post Graduate. (Digital marketing certifications would be an added advantage)

Experience:
Min 6 months-2 years of experience in developing and implementing digital marketing strategies Salary: Open to discussion Shift: Flexible with 6 days, WF

Office Location:
Kudlu Gate, Bangalore

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