Digital Marketing
2 weeks ago
Role's responsibilities
- Implement digital marketing activities across a broad range of digital marketing channels for Wyred/ Idex (SEO, SEM, SMM, Content Marketing, Email Marketing, Pay-Per-Click (PPC) Advertising, Affiliate Marketing, Influencer Marketing, Video Marketing, Mobile Marketing, Display Advertising, Remarketing/Re targeting, Native Advertising, Chatbots and Messaging Apps)
- Promote the company's services by addressing or predicting clients' objectives
- Interact with clients / brands to understand their Digital Marketing requirements.
- Work along with the content development team in producing digital communication creatives for brands & clients.
- Manage and maintain the company's owned media including websites, mobile apps, and email/ CRM Tool
- Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
- Manage social media marketing campaigns
- Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
- Manage SEO campaigns
- Set up conversion, pixel, and event tracking on the website and across various digital platforms
- Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
- Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
- Responsible for auditing & assessing campaigns & preparing reports.
- Create a detailed report structure for all campaigns across platforms / channels
- Create high-quality, engaging content for various digital channels, including blog posts, social media posts, and email newsletters
- Optimize content for search engines to improve website visibility
- Manage website content and ensure it is up-to-date and consistent with brand messaging
- Use social media management tools to schedule and post content, engage with followers, and monitor performance Marketing Strategy and Planning
- Assist in developing and implementing digital marketing strategies aligned with overall business objectives
- Analyze market trends and competitor activities to identify opportunities for growth
- Conduct keyword research and competitor analysis to inform content creation and SEO strategies
- Help develop and manage social media calendars and content for various platforms
- Assist in creating and managing email marketing campaigns
- Track and analyze digital marketing campaign performance and make recommendations for improvement
- Assist in developing and implementing digital marketing strategies aligned with overall business objectives
- Analyze market trends and competitor activities to identify opportunities for growth
- Conduct keyword research and competitor analysis to inform content creation and SEO strategies
- Help develop and manage social media calendars and content for various platforms
- Assist in creating and managing email marketing campaigns
- Track and analyze digital marketing campaign performance and make recommendations for improvement
Qualification: Graduate or Post Graduate. (Digital marketing certifications would be an added advantage)
Experience: Min 6 months-2 years of experience in developing and implementing digital marketing strategies
Salary: Open to discussion
Shift: Flexible with 6 days, WFOffice
Location: Kudlu Gate, Bangalore
Requirements
Job Specification Qualification:
Graduate or Post Graduate. (Digital marketing certifications would be an added advantage)
Experience:
Min 6 months-2 years of experience in developing and implementing digital marketing strategies Salary: Open to discussion Shift: Flexible with 6 days, WF
Office Location:
Kudlu Gate, Bangalore
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