Demand Generation Executive

1 week ago

Mumbai, Maharashtra, India NielsenIQ Full time

Job Description:

Primary Objectives:

Develops tactics and action plans to orchestrate multi-channel marketing programs that drive marketing-sourced leads for further nurturing through marketing, aligned with NielsenIQ's business goals.


Geographic Coverage:
India region

Reporting Line:
The position reports to Marketing Acceleration Leader of APAC & India

Key Responsibilities

  • Based in India, the incumbent will work as part of a larger regional marketing and communications team to create actionable interest and excitement for NielsenIQ's products or services, to attract new contacts and drive revenue.
  • Key responsibilities of the role include developing campaign tactics and action plans through multiple channels to drive marketing qualified and sales accepted leads towards commercial teams within the region, aligned with NielsenIQ's business goals and in alignment with the marketing acceleration leader of the cluster.

Full role description here:

  • Leads segment identification and persona targeting based on product marketing and commercial teams' inputs.
  • With reusability of approaches in mind developing, optimizing and executing long
- to short-term multi-channel campaigns to activate demand and drive marketing-sourced leads from the middle of the funnel to the sales pipeline

  • With scalability in mind, develops, optimizes and executes longterm (up to "alwayson campaigns") to shortterm multichannel campaigns to create relevant awareness, interest, consideration and drive marketingsourced leads.
  • Considers international reusability in creating and deriving NielsenIQ regional narrative, products and services related marketing content, based on or in context of the bigger NielsenIQ narrative, through compelling storytelling to drive desired regional perception, interaction, purchase consideration and purchase intent.
  • Works closely with product marketing and other demand generation colleagues within the regional team and wherever necessary across international markets, to ensure that tactics and action plans are aligned with the regional marketing and commercial goals and strategies across international markets.
  • Be in regular exchange with functional peers across geographies and Centers of Excellence to share experience, learnings and further development and expansion of own skill set.
  • When required, collaborates and works alongside other departments, i.e. Center of Excellence (Product Marketing, PR/Communications, Marketing Analytics and SMB) and corporate teams (content, brand, events, digital etc.) contributing to processes and strategies.
  • Leverages marketing automation infrastructure and lead management processes to streamline, automate and measure all marketing tasks and workflows including usage of CRM tools
  • Leverages standardized reports to monitor, analyse and optimize campaigns and provide insight and learning into driving relevant qualified marketing and sales accepted leads as well as contributing to continuous refinement of reporting approaches
  • Delivers performance reports to the team, leadership and corporate departments

Skills

  • Confident, critical and creative thinking
  • Selfdriven and initiative, trying new techniques or testing existing ones.
  • Ability to adapt based on data, keeping a pulse on metrics.
  • Cosmopolitan international responsibility and crosscultural sensitivity
  • Accustomed to being a marketer that works closely with the business as a strategic partner in driving business growth and contribute to the bottom line.
  • Fluent in English (written and spoken), additional languages would be an advantage.


 Essential hard skills
  • Techsavvy, MS Office Suite (Word, PPT, Excel), Wordpress, familiar with website metrics and marketing CRM/software automation platforms e.g., Microsoft Dynamics, Salesforce, Pardot, Salesforce Marketing Cloud as well as paid social media, Google Ads, Google Analytics, PowerBI, Sprinklr, etc.
  • Experience in analysing campaign effectiveness and optimizing campaigns for greater ROI

Qualifications

  • Bachelor's or Master's degree in marketing, communications or business
  • At least 3 years of marketing, communications or related commercial experience, in FMCG B2B environment and or/tech, preferably executing some of the same tasks to be managed in the role
  • Experience in digital marketing and social media (SEO experience is an advantage), related role focused on awareness and content creation, and/or commercial / sales role with a focus on lead generation (analytical experience would be an advantage)
Additional Information

About NielsenIQ


NielsenIQ is a global measurement and data analytics company providing the most complete and trusted view of consumers and markets in 90 countries covering 90% of the world's population.

Focusing on consumer-packaged goods manufacturers and FMCG and retailers, we enable customers to defy what's possible. How? We combine unparalleled datasets, pion

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