Demand Generation

1 week ago

Mumbai, Maharashtra, India Cashflo Full time
**Introduction: Starting in 1998, Google re-defined the Internet landscape by owning the Search Layer and building a monster business on top of that. Over 20 years later, CashFlo is revolutionizing how SMEs do business today by owning the transaction layer between businesses. And it will change business banking and B2B trade forever.


Our vision is to be the biggest catalyst for SME business growth by creating India's largest neo-banking platform for SMEs.

Founded by ex-BCG and ISB / IIM alumni, and backed by Elevation Capital (previously SAIF Partners) and General Catalyst, CashFlo's award-winning flagship product helps streamline B2B payments and embeds credit in a seamless way for SMEs, creating a win-win for buyers and sellers.


Our founding team consists of ex-BCG, ISB / IIM alumni with a team of industry leaders serving on the advisory board.

We bring to the table deep insights in the SME lending space, based on 100+ years of combined experience in Financial Services & Technology.

We are a team of passionate problem solvers and big thinkers and are looking for like-minded people to join our team.

We are looking for someone who loves a challenge, is ambitious, super tenacious and persistent. S/heis a self-starter, thrives in a dynamic start-up environment, has a knack for understanding customer needs, and loves to get sh*t done If you check these boxes - we want to talk to you

**What you will be responsible for: - Developing and executing short
- and long-term multi-channel campaigns to drive leads and the sales pipeline

  • Leading A/B testing strategies and execution across all channels
  • Monitoring and optimizing digital campaigns and programs
  • Developing customer personas and knowing their buying preferences
  • Knowing the company's brand and products inside and out
  • Assisting in content development to target consumers throughout the customer lifecycle
  • Identifying new markets and advertising tactics to encourage business growth
  • Measuring and analyzing campaign and marketing success
  • Delivering performance reports to leadership and departments you partner with.
  • 4+ years of experience, preferably demand or lead generation for a SaaS company
  • Prior experience with marketing automation tools and CRM systems (Pardot, Marketo, Salesforce)
  • Familiarity with conversational marketing tools like Drift
  • Ability to work with ambiguity and navigate complex situations
  • Thrive working in a fastpaced, energetic environment
  • Sense of ownership and desire to lean in
  • Extreme level attention to detail
  • Effective verbal and written communication skills
  • Ability to prioritize and manage time effectively
**What's in it for me: - Gain exposure to the Fintech space - one of the largest and fastest growing markets in India and globally

  • Shape India's B2B Payments landscape & be directly responsible for driving company's success
  • Join a high performance, dynamic and collaborative work environment that throws new challenges on a daily basis
  • Fast track your career with trainings, mentoring, growth opportunities on both IC and management track
  • Worklife balance and fun team events.

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