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marketing manager

3 months ago

Bengaluru, Karnataka, India Raw Experiences Hospitality Full time

The Food & Beverage Marketing Manager role at Raw Experiences' in Lotus Hospitality focuses on leading marketing initiatives for the food and beverage business.

About the Job:

  • Develop a Monthly Calendarized Plan for various marketing activities on social media, on ground, and online aggregators.
  • Collaborate with Beverage & Food operations for effective PR strategies.
  • Establish and enhance CRM using WhatsApp messaging tools and email campaigns to drive repeat business.
  • Liaise with Event agencies, Night Club promoters & Party organizers to achieve sales targets.
  • Forge marketing partnerships with similar brands (F&B/Non F&B) and suppliers to boost revenue and reach new audiences.
  • Create diverse content (static creatives, dynamic content, reels & videos) and oversee all digital marketing campaigns and traditional activations.
  • Source and nurture a strong influencer program.
  • Manage reputation and citations on platforms like Google, Zomato & other online review sites.
  • Stay updated on industry trends, marketing events, and emerging social technologies.
  • Analyze the performance of marketing programs and report outcomes to the management.

Qualifications:

  • 4-5+ years of professional experience in food and beverage marketing; Bangalore experience preferred
  • Proficient in adobe photoshop, MS Suite inc. Teams, SharePoint, etc. & familiar with leading software for creating reels
  • Thorough understanding of traditional and digital marketing strategies in the food and beverage sector.
  • Excellent project management capabilities in a fast-paced setting, adept at multitasking, prioritizing, and delivering ROI.
  • Outstanding written and verbal communication skills, with the ability to craft comprehensive marketing plans.
  • Collaborative team player with a proactive approach towards tasks completion.
  • Familiarity with reservation booking systems and 3rd Party ordering platforms.