Social Orm

2 weeks ago

Gurgaon, Haryana, India Heads Up For Tails Full time
About Us

Heads Up For Tails is a one-stop pet products brand with its paw-prints across India.

We design, manufacture, and customize stylish, high quality and utility driven pet products to improve the quality of your pet's life and make pet ownership delightful.


We were founded with the sole aim of making the lives of all pet companions better and on the strong belief that pets are family.

By offering products and services that make pets more comfortable, healthier, and happier, we hope to strengthen the bond between pet and parent.


With a firm belief in safety, innovation, and empathy, we create and curate a range of relevant pet products and services.

We are constantly adding to our inventory of products and services to provide parents with a holistic pet care experience and hope to become rock solid partners in each family's pet parenting journey.


We have been awarded the ' ̃Brand of the Year' Award three times (2017, 2019 and 2021), most recently awarded at Homburg Palace, Vienna.

Position Summary

Track and monitor brand-specific conversations and mentions on social media.

ORM is expected to work on the following channels, manage proper reporting & recommendations and take necessary corrective steps - Twitter campaign (If any), Instagram campaign, Google Ads, LinkedIn, Facebook, Instagram

Understand and address consumer queries effectively and actively on social media platforms.

Responsibilities:

  • Identify the need to assign/forward the case to the concerned team based on the sensitivity of the case
  • Establish the facts and gather details about the specific case by using the available tools, data and coordinating with different departments
  • Pacify the customers/social audience by giving proper resolution in line with policies and empowerment
  • Coordinate with different departments like customer care, legal etc. when dealing with sensitive cases
  • Tag/Categorize the cases as per the respective departments
  • Share feedback with the respective departments wherever required
  • Build brand love and drive positive engagement on social media platforms
  • Manages social media volume with consistency and to manage their quality of responses
  • Identify key issues and pain points as actionable for the organisation to improve the reputation of the brand
  • Proactive team player
  • Ability to work in crossfunctional teams and collaborate with internal and external teams
Minimum Qualifications, Skills and Competencies

  • Daily Response Management
  • Mention Search and Action
  • Action on Negative/Neutral/Positive Mentions
  • Up to date on the latest tools and their capabilities
  • Ability to propose logical solutions as well as communicate them clearly and effectively
  • Proactive team player
  • Ability to work in crossfunctional teams and collaborate with internal and external teams
  • Should have excellent written communication skills (English).
  • Must have dedication and commitment towards work.
  • Must have the capacity to work independently and also as a part of a team

What Heads Up For Tails Can Offer You:

Heads Up For Tails is the single largest organized leader in the growing pet care industry in India, a market thats estimated to reach INR 5475 crores by 2025.

With an omni-channel network of manufacturing, retail, e-commerce and distribution, Heads Up For Tails can offer you a dynamic and ambitious work environment where you can leverage your experiences and skills to solve exciting, complex problems.

We offer you a culture that thrives on ownership and initiative, where people who are excited about taking the path less travelled will thrive and succeed.

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