Droom - Senior Director/ Vice President - Performance & Growth Marketing

7 days ago


Gurgaon, Haryana, India Droom Technology (P) Ltd Full time
Droom - Senior Director/VP, Performance & Growth Marketing

About Droom:
Droom is a leading online marketplace for buying and selling used cars in India. We're revolutionizing the way people buy and sell cars, offering a seamless and transparent experience. We're looking for a passionate and results-oriented leader to join our team as


Senior Director or VP of Performance & Growth Develop and execute a comprehensive performance and growth marketing strategy across all digital channels to drive user acquisition, engagement, and retention.


  • Oversee all aspects of paid media (SEM, Display, Retargeting, Social Ads, App Installs) ensuring maximum ROI.
  • Own and optimize SEO strategy, including onpage optimization, link building, and technical SEO.
  • Manage and grow organic social media presence (Facebook, Instagram, etc.) through engaging content and community building.
  • Develop and implement affiliate marketing and partnership programs to drive user acquisition.
  • Lead the development and execution of online reputation management (ORM) strategies.
  • Champion growth hacking initiatives to identify and exploit new channels and strategies for user acquisition.
  • Manage and optimize lead generation campaigns across various channels and integrate with CRM systems.
  • Oversee email, SMS, and WhatsApp marketing efforts to nurture leads and drive sales conversions.
  • Lead a highperforming team of performance marketing specialists and support their professional development.
  • Stay uptodate on the latest marketing trends and technologies, and implement them to achieve Droom's business objectives.
  • Analyze marketing performance data and generate actionable insights to optimize campaigns continually.
  • Collaborate with crossfunctional teams (Product, Sales, Analytics) to ensure all marketing efforts are aligned with business 1216 years of experience in performance and growth marketing with a proven track record of success.
  • Master's degree or MBA from a toptier university preferred.
  • Prior experience as a Senior Director or VP of Performance Marketing or a similar role.
  • Indepth knowledge of SEM, SEO, SMM, Affiliate Marketing, Alliances, Display/Retargeting Ads, App Store Optimization, ORM, Growth Hacking, Lead Gen, CRM, Email Marketing, SMS Marketing, and WhatsApp Marketing.
  • Strong analytical and problemsolving skills with the ability to translate data into actionable insights.
  • Excellent communication, collaboration, and leadership skills.
  • Passion for the digital marketing industry and a strong understanding of the Indian online user landscape.
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