Performance Management Executive

1 week ago


Mumbai, Maharashtra, India The Yoga Institute Official Full time

Work Location:
Prabhat Colony, Santacruz (E), Mumbai location

Working Hours:
Monday to Saturday, 10.00 am to 6.00 pm

Job Type:
Onsite

Salary Range: 6 to 8 lacs P.A

Immediate Joining preferred

JOB DESCRIPTION


As Performance Marketing executive, you will be responsible for executing all paid & performance marketing initiatives to drive enrollment and awareness of the institute's portfolio of courses.

You'll be a valuable member of our marketing team to build paid media strategy and work closely with our internal teams to translate the same into effective marketing campaigns.

The ideal candidate must be a self-starter and have a passion to service towards the wellbeing of the society.

Please visit our website:
and our social media handle ; to understand our work.

Responsibilities:

  • Drive enrollment rates for our courses by efficiently executing and scaling up performance marketing campaigns on Google, Facebook, and other digital media platforms
  • Carefully track the performance of campaigns and continually optimize them by taking various data cuts and doing in-depth analysis
  • Track and report on Performance KPIs across all acquisition channels to optimize ROI, CAC, CPV etc. & highlighting potential investment across channels. Measure and report performance & growth on a weekly / monthly basis.
  • Implement A/B testing to understand the performance variables and enhance campaign efficiency
  • Collaborate with the creative team to ensure ads are visually appealing and aligned with the target audience.
  • Drive continuous improvement and optimization through experimentation, conversion rate optimization, retention, and re-engagement initiatives.
  • Help support weekly and monthly reporting of channel metrics, goals, and other KPIs.
  • Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance.
  • Stay up-to-date with PPC and SEM trends and best practices to maintain and grow knowledge of digital marketing.

Qualification and Skills Required:

  • Bachelor's degree in any discipline
  • 2+ years of experience in growth and performance marketing roles with a high-growth startup or a marketing agency
  • Capable of making data-driven and logical decisions regarding budget allocation, optimization, and campaign/creative performance.
  • Proficiency in Meta Business Suite, Google Ads, Google Analytics, and Excel.
  • Passion & hustle to take on & solve complex business problems.
  • Exposure to FB Installs and UAC/App marketing campaigns will be a plus.
  • Ability to collaborate with internal and external stakeholders (within the company)
  • Comfortable with Excel for planning basics and reporting.
Probationary Period: 3 months

Food Policy- Yoga Institute is an Ashram that promotes Satvik and holy living to all. You cannot order food from outside while you are at the institute. Only Vegetarian food is allowed at the Institute.

Yoga Institute provides Satvik food to all associates working for them however if the associate wishes to carry his/her own lunch box, it has to be a vegetarian food.

STRICTLY NO NON-VEG food will be allowed during working hours.

Leave Policy – 12 Annual leaves in a year that is INCLUSIVE of National and State Holidays

Work ethics:
While at work, smoke breaks are not allowed.

Smoking is strictly prohibited and associates are not allowed to go out of the workplace to have their smoke breaks and resume work.



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