Marketing & Communications Manager

2 weeks ago


Bengaluru, Karnataka, India AccorHotel Full time
Job Description

Marketing Strategies:
- Develop and implement marketing strategies to boost hotel revenue and enhance brand recognition.
Market Research:
- Conduct research to spot trends, assess competitive landscape, and understand consumer preferences.
Budget Management:
- Create and oversee marketing budgets, ensuring optimal resource allocation for maximum ROI.
Promotional Campaigns:
- Collaborate with sales team on campaigns to attract guests and drive bookings.
Marketing Materials:
- Supervise production of brochures, ads, and digital content.
Online Presence:
- Manage website, social media, and review platforms.
Performance Analysis:
- Analyze KPIs to evaluate marketing effectiveness and guide decision-making.
Relationship Building:
- Foster connections with media, influencers, and partners to boost hotel visibility.
Reputation Management:
- Monitor and address customer feedback to uphold positive brand image.
Industry Awareness:
- Stay informed on trends and practices to drive innovation in marketing efforts.

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