Senior Lead

6 days ago


Mumbai, Maharashtra, India NPCI Full time

Role Overview: Manage and coordinate events, campaigns, as well as maintain standards and documentation for the NPCI products and services.

Responsibilities:

  • Set priorities and develop strategies to create and execute marketing plans tailored to each product, in line with NIPL's vision and long-term strategy.
  • Conceptualize and organize marketing campaigns to influence specific consumer behaviors.
  • Implement and oversee all campaign management activities.
  • Conduct financial analysis and assess ROI for each campaign.
  • Ensure smooth execution and timely delivery of campaign goals.
  • Develop brand and marketing strategies for campaign promotions.
  • Collaborate with the Business Development team to enhance product visibility and market presence through marketing initiatives and relationship management for NIPL products and services.
  • Devise branding and marketing tactics for all NIPL products, targeting channel partners, merchants, and end consumers; strategize, plan, and supervise the execution of impactful marketing campaigns within allocated budgets for NIPL and its offerings.
  • Drive the creation of programs to boost product engagement through targeted marketing campaigns.
  • Lead end-to-end marketing campaigns and cooperate with external agencies for creating marketing materials for various events hosted by NIPL.
Skills & Qualifications:

  • Years of experience in the Marketing field.
  • Completion of an MBA program from a well-known institution.
  • Demonstrated expertise in managing campaigns, handling stakeholders, and managing P&L.
  • Profound understanding of the Payments sector, Payments Technology, Products, Operations, Risk, and related areas.
  • Exceptional verbal and written communication abilities.

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