Senior Lead
6 days ago
Role Overview: Manage and coordinate events, campaigns, as well as maintain standards and documentation for the NPCI products and services.
Responsibilities:
- Set priorities and develop strategies to create and execute marketing plans tailored to each product, in line with NIPL's vision and long-term strategy.
- Conceptualize and organize marketing campaigns to influence specific consumer behaviors.
- Implement and oversee all campaign management activities.
- Conduct financial analysis and assess ROI for each campaign.
- Ensure smooth execution and timely delivery of campaign goals.
- Develop brand and marketing strategies for campaign promotions.
- Collaborate with the Business Development team to enhance product visibility and market presence through marketing initiatives and relationship management for NIPL products and services.
- Devise branding and marketing tactics for all NIPL products, targeting channel partners, merchants, and end consumers; strategize, plan, and supervise the execution of impactful marketing campaigns within allocated budgets for NIPL and its offerings.
- Drive the creation of programs to boost product engagement through targeted marketing campaigns.
- Lead end-to-end marketing campaigns and cooperate with external agencies for creating marketing materials for various events hosted by NIPL.
- Years of experience in the Marketing field.
- Completion of an MBA program from a well-known institution.
- Demonstrated expertise in managing campaigns, handling stakeholders, and managing P&L.
- Profound understanding of the Payments sector, Payments Technology, Products, Operations, Risk, and related areas.
- Exceptional verbal and written communication abilities.
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