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Product Manager

4 months ago

Bengaluru, Karnataka, India Vintage Fashions Full time
HIRING FOR RAZORPAY

Responsibilities:


1.

Market Research and User Needs Analysis:

  • Conduct comprehensive market research to gain insights into user needs, preferences, and trends, informing product development strategies.
2.

Product Definition and Roadmap:

  • Define product features and requirements based on market research findings and user feedback.
  • Create and manage a product roadmap and timeline, ensuring alignment with business objectives and user expectations.
3.

Competitive Analysis and Positioning:

  • Develop competitive analysis and product positioning strategies to differentiate the EMSE platform in the market and capitalize on unique value propositions.
4.

Success Metrics and Feedback Incorporation:

  • Define key metrics for assessing the success of the product and incorporate customer feedback into ongoing product iterations and improvements.
5.

Vendor Management and IT Interface:

  • Interface with the IT vendor, defining the scope of work for ongoing development of the EMSE platform, and ensuring timely delivery of enhancements and updates.
  • Ability to fix small bugs in case of emergencies, ensuring uninterrupted platform functionality.
6.

Team Leadership and Training:

  • Lead and train the website staff of the Merchandising department, ensuring alignment with product goals and customer expectations.
7.

Marketing Strategy Development:

  • Devise marketing strategies to promote the EMSE platform, drive traffic, generate leads, and enhance brand visibility.
8.

Traffic Analysis and Optimization:

  • Analyze website traffic and optimize the platform to improve performance, user experience, and conversion rates.
9.

Campaign Analysis and Optimization:

  • Analyze ongoing marketing campaigns, optimize strategies based on conversion rates, and ensure alignment with business objectives.
10.

Competition Monitoring:

  • Monitor competitors in the EMSE market, ensuring competitiveness and identifying opportunities for improvement and differentiation.