Event Marketing Role

7 days ago


Mumbai, Maharashtra, India NPCI Full time

Role Contour:

Manage the end-to-end Events and Promotional activities that showcases company's products and services for the assigned NPCI product or Service and focus on driving its go-to-market strategies and improving product visibility.

Job Responsibilities:

Event Planning and Execution:

  • Identification of relevant international industry conferences, sign up and preparation of conference contribution.
  • Develop and execute events and promotion strategy to align with overall marketing goals and objectives.
  • Plan and manage budget, logistics and timelines for events and promotions.
  • Coordinate with cross functional teams such as sales, product, and design to develop event themes, collateral messaging, and customer experiences.
  • Identify and secure sustainable event venues, vendors, and sponsors to enhance the event experience.
  • Oversee event registration, attendee management and onsite coordination.

Marketing promotions:

  • Design and execute promotional campaigns to support events and drive customer engagement.
  • Manage social media handles of NIPL and execute social media campaigns
  • Utilise marketing tools and customer segmentation strategies to personalise promotions.
  • Cultivate relationships with keys partners, events to cohost events.
  • Analyse events performance data, attendee feedback and lead generation metrics to identify arears of improvement and optimization.
  • Work with UPI ecosystem partners to ensure that brand guidelines are being followed and we leverage their strengths and capabilities to promote the product / services for the good of end consumers.
  • Work with social agency to ensure we are promoting contextual and relevant content to our audiences.
  • Promote product / service offerings through partners / merchants offers/ tieups.
  • Receive customer feedback and generate ideas to increase customer engagement.
  • Compliance to Marketing governance and standards
  • Ensure audit compliance for all projects / campaigns.
  • Drive end to end marketing campaigns and work with external agencies for collateral creation for various events.
Skills & Qualifications:

  • 38 years of work experience in event management, social media management and marketing activities
  • MBA from a reputed college
  • Strong analytical, creative thinking and problemsolving skills with the ability to translate date into actionable insights.
  • Good knowledge of Payments domain, Payments Technology, Products, Operations, Risk & Other related functions.
  • Proficiency in managing social media and running promotional campaigns.
  • Excellent communication and interpersonal skills with ability to build strong relations and collaborate with stakeholders
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