Digital Marketing Manager

2 weeks ago

India eRecruiter Full time
Job Description
Summary:

As a Digital Marketing Manager you be responsible for driving the vision and mission of our client's by managing and building engagement with those who interact with the client's through our digital channels; attracting and targeting potential 'customers' whose profiles fit our target class and managing the Digital Marketing team. This person must be a visionary, be highly tech savvy, and keen to take the digital presence of our client to greater heights.

Job description:


Vision


• Leading and overseeing the research, development and production of quality content for on-line and off-line for our client.


• Create digital marketing strategies and implement digital marketing plans or roadmaps to support lead acquisition and brand awareness objectives across the business to include digital PR, SEO, PPC, Social CRM, Affiliate and Email marketing.


• Evolve aggressive growth and engagement goals across new and existing social media platforms including but not limited to, Facebook, Twitter, Instagram, LinkedIn, YouTube and the website.


• Determine suitable digital strategies for the church to adopt on all digital platforms. This includes but is not limited to strategies for our client's events, campaigns, message themes, publicity, etc.


• Managing content campaigns, across online owned and paid media channels


• Increasing awareness of the brand, product and services both internally and externally through outreach and digital media amplification.


• Successfully implement content strategy per brand to achieve set brand objectives


• Conceptualization, work with other departments including creative and technology to generate audience-specific content to meet targeted goals.


• Carry out social media listening, and analytics reports (competitive analysis, google analytics and other cogent metrics inclusive) using customer insight to monitor visitor engagement and draw actionable insights that could lead to creating new initiatives.


• Plan and implement customer research and use the findings to feed into the online strategy to support the business goals (Growth, retention, engagement).


• Continuously develop social media strategies to support the our client's ministry through research, platform determination, benchmarking, messaging and audience identification


• Developing systems of discipleship via social and digital media.


• Identifying and implementing new digital avenues to reach the target Audience.


• Develop testing models to ensure content is appropriate for the target audience and provides a positive customer experience, in line with the CTAs or business goals.


• Liaise with digital media strategists and business development to stay updated on new products, features, content marketing and digital technology trends.


• Develop digital marketing proposals based on agency-standard templates


• Responsible for forecasting profitability of campaigns and reporting on ROI and maximising financial revenue


• Improve ROI and customer lifetime value across all campaigns.


• Responsible for media buying budget allocation and planning.

Requirements


• A first degree in communications, media, or related field.


• A postgraduate degree or professional certificate/diploma in Digital Marketing.


• 7+ years' experience in Digital Marketing Management in a technology/innovation driven field or industry.


• Must have at least 3-years experience leading a digital marketing team.


• Must have experience dealing with cross cultural teams.


• A passion to use communications, social media specifically, to reach existing and potential clients.


• Must have a creative, fun-loving, youthful, spirit. Must be able to inspire the genius in others.


• Must be visionary and have strong leadership qualities.


• Must have grit and staying power. Must possess the drive to achieve results even when faced with grave obstacles.


• Team player. Must understand the importance of working with a network of people, whether staff and volunteers.


• A sense of ownership: must take personal responsibility for the growth and success of every campaign and the team.


• Creativity. Must be able to think outside the box about ways to engage audiences using digital channels.


• Excellent communication (written and oral)


• IT Savviness


• Knowledge of social media analytics


• Experience with social media and blogging


• Ability to write both short, punchy posts, and long-form pieces


• Proven ability to see projects end to end


• Action-oriented, displayed focus, passion and initiative.


• Relates well to all kinds of people, builds effective relationships, and communicates effectively


• Organized, creative thinker and highly productive, working in a fast- paced environment


• Openness to change


• Ability to meet deadlines effectively


• Effective multi-tasker with the ability to prioritize and manage multiple concurrent projects


• Productive worker with solid work ethics, strong integrity and loyalty

Requirements

• A first degree in communications, media, or related field.
• A postgraduate degree or professional certificate/diploma in Digital Marketing.
• 7+ years' experience in Digital Marketing Management in a technology/innovation driven field or industry.
• Must have at least 3-years experience leading a digital marketing team.
• Must have experience dealing with cross cultural teams.
• A passion to use communications, social media specifically, to reach existing and potential clients.
• Must have a creative, fun-loving, youthful, spirit. Must be able to inspire the genius in others.
• Must be visionary and have strong leadership qualities.
• Must have grit and staying power. Must possess the drive to achieve results even when faced with grave obstacles.
• Team player. Must understand the importance of working with a network of people, whether staff and volunteers.
• A sense of ownership: must take personal responsibility for the growth and success of every campaign and the team.
• Creativity. Must be able to think outside the box about ways to engage audiences using digital channels.
• Excellent communication (written and oral)
• IT Savviness
• Knowledge of social media analytics
• Experience with social media and blogging
• Ability to write both short, punchy posts, and long-form pieces
• Proven ability to see projects end to end
• Action-oriented, displayed focus, passion and initiative.
• Relates well to all kinds of people, builds effective relationships, and communicates effectively
• Organized, creative thinker and highly productive, working in a fast- paced environment
• Openness to change
• Ability to meet deadlines effectively
• Effective multi-tasker with the ability to prioritize and manage multiple concurrent projects
• Productive worker with solid work ethics, strong integrity and loyalty

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