Account Based Marketing Manager

1 week ago

Bengaluru, Karnataka, India Karat Full time

What you will do

As an Account-Based Marketing Manager, you will be responsible for the strategy and execution of ABM and demand gen campaigns targeting enterprise B2B accounts, with the goal of driving leads, meetings, and opportunities. You'll be responsible for a few traditional demand generation responsibilities like email marketing and social media marketing. You'll be a central player on Karat's Demand Generation team working closely with Sales and Operations to achieve our pipeline and revenue goals.

We are looking to hire this position out of Bengaluru, India . Working hours will predominantly be in local country timezones once successful onboarding is complete (approximately 30 to 60 days). There will be required internal meetings that align with time zones in the U.S.

Account-Based Marketing: build ABM campaigns targeting a specific set of accounts with tactics appropriate for 1:1 and 1:few marketing. Work closely with Account Managers to deeply understand each account and get buy-in on your marketing strategies. Demonstrate the impact of your ABM campaigns and influence on revenue for the business. Sales Plays and Campaigns: develop Sales Plays and Campaigns designed to generate new meetings and opportunities in our target accounts. Example plays can revolve around a specific industry vertical, competitor, target persona, geography, etc. Project manage your plays and campaigns from strategy to execution. Collaborate closely with our SDRs and Operations teams to help execute these plays and prove their success. Email Marketing and Nurturing: fully manage our database of marketing contacts and develop a thorough strategy of how you want to keep our contacts engaged and nurtured. Have a close pulse on our database, the audience size, segmentation, personas, and engagement levels, in order to continue to get the most out of our email marketing tactics. Social Media Marketing: develop and execute a social media strategy, primarily on LinkedIn, to help build engagement, awareness, and drive leads for our demand generation goals. Work closely with our social media agency to help execute your strategy.

The experience you will bring

5+ years owning and managing demand generation campaigns and programs strategy and execution at a B2B organization High proficiency with MarTech including HubSpot, Salesforce, WordPress, Qualified, and more. Bonus for experience with Mutiny and Gong Strong project management, stakeholder management, and organizational skills Comfortable with owning and delivering on KPIs Experience running a rhythm of business that drives visibility, accountability, and performance Track record of synthesizing data and insights for consumption across all levels of audiences Track record of successfully partnering with cross-functional teams to deliver on aggressive growth targets Growth mindset and an expectation that the role will evolve and grow. Strong fluency in written and spoken English

Applicants, please note: submissions not 100% in English will not be considered.

Legal Employment Statement

Karat is a U.S. company. In order to work with individuals outside of the United States, we partner with a Professional Employer Organization (PEO). If hired for this position, your legal employer will be the PEO. This means your payroll, benefits offered, time off, etc., will be offered and managed by them.

Statement of Inclusivity:

In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on "protected categories," we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at Karat.

We value a diverse workforce: people of color, womxn, and LGBTQIA+ individuals are strongly encouraged to apply.

If you have a disability or special need that requires accommodation, please let us know at .

  • SaaS / B2B - Account Based Marketing Manager

    1 week ago

    Bengaluru, Karnataka, India Plivo Full time

    Plivo is a cloud communications platform that empowers businesses to connect, engage and interact with their customers with confidence.Plivo's mission is to simplify business communications. Thousands of businesses around the globe, including IBM, Workday, Wolters Kluver, Zomato, Yahoo, and Splunk, rely on Plivo to power their voice and SMS communications on...

  • SaaS / B2B - Account Based Marketing Manager

    2 weeks ago

    Bengaluru, Karnataka, India Plivo Full time

    Plivo is a cloud communications platform that empowers businesses to connect, engage and interact with their customers with confidence.Plivo's mission is to simplify business communications. Thousands of businesses around the globe, including IBM, Workday, Wolters Kluver, Zomato, Yahoo, and Splunk, rely on Plivo to power their voice and SMS communications on...

  • Saas / B2b - Account Based Marketing Manager

    1 week ago

    Bengaluru, Karnataka, India Plivo Full time

    Plivo is a cloud communications platform that empowers businesses to connect, engage and interact with their customers with confidence.Plivo's mission is to simplify business communications.Thousands of businesses around the globe, including IBM, Workday, Wolters Kluver, Zomato, Yahoo, and Splunk, rely on Plivo to power their voice and SMS communications on...

  • SaaS / B2B - Account Based Marketing Manager

    1 week ago

    Bengaluru, Karnataka, India Plivo Full time

    Plivo is a cloud communications platform that empowers businesses to connect, engage and interact with their customers with confidence. Plivo's mission is to simplify business communications. Thousands of businesses around the globe, including IBM, Workday, Wolters Kluver, Zomato, Yahoo, and Splunk, rely on Plivo to power their voice and SMS communications...

  • Marketing Manager

    1 week ago

    Bengaluru, Karnataka, India Stanch. io Full time

    Stanch.Io provides best-in-class Accounting, HRM-Payroll and Compliance services through its unified Cloud business application delivered by world-class Finance professionals. Stanch.Io integrates all stakeholders—including employees, vendors, customers, banks, and accountants—on a single platform without a user-based fee. This ultra-simple cloud...

  • Marketing Manager

    1 week ago

    Bengaluru, Karnataka, India Stanch Full time

    provides best-in-class Accounting, HRM-Payroll and Compliance services through its unified Cloud business application delivered by world-class Finance professionals. integrates all stakeholders—including employees, vendors, customers, banks, and accountants—on a single platform without a user-based fee. This ultra-simple cloud business application offers...

  • Account Manager

    1 week ago

    Bengaluru, Karnataka, India IDC AsiaPacific Full time

    IDC is seeking for anAccount Managerto join IDC India Sales organization in Mumbai / Bangalore India.The initial focus of theAccount Managerwill be to accelerate IDC's current successful business with Emerging and mid-market vendors. The AMs are responsible for selling an enhanced and tailored product and solution set geared to the needs of Emerging and...

  • Marketing Manager

    1 week ago

    Bengaluru, Karnataka, India Stanch Full time

    provides best-in-class Accounting, HRM-Payroll and Compliance services through its unified Cloud business application delivered by world-class Finance professionals. integrates all stakeholders—including employees, vendors, customers, banks, and accountants—on a single platform without a user-based fee. This ultra-simple cloud business application...

  • Account Manager

    1 week ago

    Bengaluru, Karnataka, India IDC AsiaPacific Full time

    IDC is seeking for an Account Manager to join IDC India Sales organization in Mumbai / Bangalore India.The initial focus of the Account Manager will be to accelerate IDC's current successful business with Emerging and mid-market vendors.The AMs are responsible for selling an enhanced and tailored product and solution set geared to the needs of Emerging and...

  • Key Account Manager

    1 week ago

    Bengaluru, Karnataka, India Globus Full time

    Company Overview:Globus Stores Pvt Ltd is a part of the Rajan Raheja Group, a well-diversified conglomerate with a strong foundation in various sectors like Real Estate & Construction, Automotive Batteries, Cement, Ceramic Tiles, Media, Communication, Software, Hospitality, and Insurance. Globus, established in 1999, operates a multi-brand fashion store...

  • Key Account Manager

    1 week ago

    Bengaluru, Karnataka, India PURATOS Full time

    Do you have the appetite to Grow Your Magic? Our Mission At Puratos, we create innovative food solutions for the health and well-being of people everywhere. As the global leader in bakery, patisserie and chocolate ingredients, we help our customers to be successful with their business, by turning technologies and experiences from food cultures around...

  • Account Manager

    1 week ago

    Bengaluru, Karnataka, India ADCI - Karnataka Full time

    , Inc (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened its online retail in July 1995 and today, stands as one of the world's largest internet retailer. , Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible...

  • Performance Marketer

    1 week ago

    Bengaluru, Karnataka, India Marketing Lab Full time

    About Marketing Lab:Based out of Kolkata, MarketingLab is a performance marketing agency that helps D2C brands scale on their website and marketplaces to elevate their digital presence and drive measurable results, and we've worked with 14 Shark Tank brandsMarketing Lab needs more Meta SuperstarsYou're the perfect fit if:You have a proven track record of...

  • Performance Marketing Manager

    1 week ago

    Bengaluru, Karnataka, India Ambee Full time

    All about Ambee Ambee is building the data foundation to fight climate change. We leverage the power of data science, combined with proprietary on-ground and earth observational data, to give businesses and governments the weapons they need in the war on climate change. Ambee helps professionals, experts, and trailblazers across the globe take action and...

  • Key Account Manager

    1 week ago

    Bengaluru, Karnataka, India Antal International Full time

    Job Description Client Relationship Management: Build and maintain strong, long-lasting relationships with key clients. Understand their business needs, objectives, and challenges to provide tailored solutions and foster trust and loyalty. Account Planning and Strategy: Develop strategic account plans in collaboration with internal stakeholders to...

  • Mid-Market Account Executive

    1 week ago

    Bengaluru, Karnataka, India Datadog Full time

    Mid-Market Account Executive Bangalore, India #LI-GC1 As a Mid-Market Account Executive on our Commercial Sales team, you will assist in Datadog's overall business growth by strategically engaging and closing net-new customers across mid-to-large size markets. Sellers follow a well-defined methodology, collaborate with internal stakeholders,...

  • Account Manager

    1 week ago

    Bengaluru, Karnataka, India NetConnectGlobal Full time

    As an Account Manager, you will be responsible for nurturing existing client relationships while also identifying and pursuing new business opportunities to drive growth and revenue for the company. This role requires a blend of relationship management, sales acumen, and strategic thinking.Key Responsibilities:Client Relationship Management:Serve as the...

  • Account Manager

    4 weeks ago

    Bengaluru, Karnataka, India timesjobs Full time

    We are a large corporate learning services company in India, headquartered at Bangalore. We are looking for an experienced Key Account Manager to contribute to our company's sales objectives and growth trajectory. Your responsibilities include maintaining a relationship with big enterprise accounts and ensuring a regular flow of requirements from them.As a...

  • Account Manager

    1 week ago

    Bengaluru, Karnataka, India InMobi Full time

    Our Story Building a new company in the recession of 2007 was no ordinary task. Yet with passion and foresight, we charted our course, helping to transform the way consumers engage with their phones. Over the last 17 years, InMobi has built a global Advertising Platform that powers our customers' growth by helping them engage their audiences and drive...

  • Account Manager

    4 weeks ago

    Bengaluru, Karnataka, India Amazon Full time

    Amazon Advertising operates at the intersection of advertising and ecommerce and offers advertisers a rich array of innovative advertising solutions across Amazon's mobile and desktop websites, proprietary devices and DSP solution. We believe that advertising, when done well, can enhance the customer experience and generate a positive return on investment...