Principal Product Marketing Manager

1 week ago

Bengaluru, Karnataka, India Zeta Services Inc. Full time
About Zeta

Zeta is a next-gen banking technology company that enables financial institutions to launch modern and digital-native banking products rapidly.

Its cloud-native and fully API-enabled omni-stack supports processing, issuing, lending, core banking, fraud, loyalty, digital banking apps, and many other capabilities.

Zeta has 1700+ employees with over 70% in technology roles across locations in the US, UK, Middle East, and Asia - representing one of the largest and most capable teams ever assembled in banking tech.

Globally, customers have issued 20M+ cards on Zeta's platform. Learn more @ , , , and ,

About Zeta's Products


Over the last decade, Zeta has built one of the most ambitious, comprehensive, and modern suite of banking tech products ever conceived globally.

Solutions built using our products are helping to transform large global financial institutions and rapidly emerging card issuers alike.

Specifically, please see the following case study of PayZapp, a payments app built by Zeta for HDFC Bank, and how Sparrow financial launched one of the powered by Zeta.


Our product suites comprise of:
Tachyon

  • Core Banking & Payments Processing
Neutrino

  • Digital Banking Experiences
Saturn

  • Customer Servicing Suite
Electron

  • Commercial Payments (Cards, Expense Mgmt, Employee Benefits, etc)
Luminos

  • Customer Engagement (Rewards & Loyalty, Notifications, etc)
Merlin

  • Conversational AI
Olympus

  • Private Portable Cloud for Banking
Zeus

  • Data & Analytics Suite
About the Role


As a Principal Product Marketing Manager you will be responsible for driving the content creation, research (competitor, market, product), technical marketing, and customer insights for one or more Zeta Products.

Much as a product manager is the voice of the product within the organization, your role as a product marketer will be to own the voice of the product externally.

Your role sits firmly at the intersection of product, sales, customer success and marketing.

As such, you will work closely with Zeta's CMO, Head of Product Marketing, regional sales leaders, and engineering, product & marketing leaders to execute the company's product marketing strategy across regions.

Responsibilities

KRAs:

Where you are expected to deliverContent Creation:
driving a range of content for multiple product suites outlined earlier spanning:

Segmentation - personas, ICP definition, addressable market calculations, buying journeys, etcPositioning - position various Zeta products and solutions for the chosen segmentsMessaging - own messaging & POV that feeds into aResearch & Analytics:

build deep understanding across relevant areas that pertain to our products:

Industry - trends, projections, structure, macro conditions, regulations, etcCompetitors - capabilities, gaps, pricing, recent launches, comparisons, etcCustomers - segments, needs, buying journeys, existing solutions, etcTech & AI - how emerging tech such as AI is shaping the banking tech industryGo-To-Market Motion:

support GTM efforts and campaigns across markets

Support in-market teams - customer insights, sales enablement materials, analyst briefings, etcCampaign execution (co-owned with country marketing leaders) - ensure that various types of content marketing campaigns are executed flawlessly and with high impactActivities: How you are expected to deliver

To achieve the responsibilities outlined in the earlier section, you will engage in a wide range of activities - described below:Writing & Publishing

You will produce in many different contexts. This is one of the most important activities you will be expected to perform.
Developing Customer & Market Connect


You will spend considerable time embedded with our customers and prospects along with our sales and customer success teams so that you can sharpen your understanding of their needs.

Researching, Reading & Consuming


Most successful product marketers will be voracious consumers of opinions, papers, news, white-papers, webinars and other content from a range of sources to inform their own POV & content generation.

Deep Embedding in the Product & Engineering ecosystem


Zeta has 1000+ product managers, architects, and engineers building the next-generation of banking technology - a meaningful portion of your time will be spent interfacing with them so that you can understand the nuances of our solutions and bring them to light in a compelling format to the external world.

Speaking & Educating

Over time, you will be expected to present your research, industry perspectives, and Zeta's products and solutions in internal and external fora - such as analyst briefings, training sessions, and more

Assets:
What you are expected to deliver

You will be accountable for creating a wide ranging set of materials indicatively listed below.

While you are expected to be extremely hands-on and provide the core argumentation, structure, and logic, you will be supported by a team of content writers and editors to bring these assets to ship-ready condition.

Buyer PersonasCase StudiesDemo ScriptsProduct Launch PlansChannel Partner Marketing Materials & SupportROI CalculatorsPositioning DocumentsFeature DescriptionsWebsite(s) & MicrositesPricing Justification SummariesPanel discussion questionsWhite PapersBrochuresDecksDatasheetsSales Enablement MaterialsPartner Marketing CollateralWebinarsBattle CardsProduct Training Materials

Skills

Skills, Attitudes, and CompetenciesAdmittedly, this is a long list, and perhaps impossible to find in a single individual.

However, these are attributes we care about and we would love to hear from you about how you would rate yourself across them.

Deep knowledge of the digital payments and financial services spaceDeep understanding of Zeta's target audience (banks and financial institutions)


First principles, MECE, 80:20, and systems thinkingStrong writer - this role requires individuals with very strong writing skillsEngineering mindset with an ability to understand technical product detailsStrong design sensibility & creative bent of mindHands-on and capable of doing the work vs.

just managing othersCan juggle multiple balls in a fast-paced work environment with changing prioritiesTeam player and mature and empowering managerDetail orientation (cross every t and dot every i)Well developed commercial acumen and problem-solving abilityAbility to corral people needed to solve a problemResilience, humility, and the ability to thrive with candid feedbackAnalytical orientation with ability to use data to answer questions and solve problemsDetail orientation (cross every t and dot every i and notice that this is a repeat)Ability to build and maintain meaningful relationships both internally and externallyAdaptable, approachable, and open minded with an ability to work across cultures

Experience and Qualifications

Engineering degree (Bachelor's or higher), MBA (Master of Business Administration from Top tier academics (IIM / ISB / IIT / BITS / NIT or equivalent Tier-1 institutes)12+ years of experience in the B2B SaaS space as a product marketerIdeally 5+ years in a product marketing role in the banking / payments industryExperience with B2B enterprise SaaS products with complex sales cycles

Additional Reading (Recent News & Publications)

,3 min read, 21 pages, 30 min read, 6 min read, 17 pages, 20 min read, 6 min read, 5 min readEqual Opportunity

Zeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applicants from all backgrounds, cultures, and communities to apply and believe that a diverse workforce is key to our success

  • Office Manager

    1 week ago

    Bengaluru, Karnataka, India Principal Axis Full time

    Company OverviewPrincipal Axis Systems is a network of businesses based in central Bangalore.Job DescriptionWe are looking for a dedicated Office Manager to join our team at Principal Axis. As the Office Manager, you will take charge of the daily office operations, from administrative support to customer service and office equipment management. This is an...

  • Principal Product Manager

    1 week ago

    Bengaluru, Karnataka, India Murf AI Full time

    Company IntroductionAt , we're simplifying multimedia creation by harnessing the power of artificial intelligence. Our platform empowers users to craft high-quality voiceovers effortlessly, without the need for recording equipment. With a global reach spanning 150+ countries and over 4 million registered users, has experienced an impressive 6X revenue...

  • Product Management Principal Specialist

    1 week ago

    Bengaluru, Karnataka, India Amadeus Labs Full time

    Job Title : Product Management Principal SpecialistOverview :The Product Management Principal Specialist plays a crucial role in driving the product strategy, vision, and business value alignment. This position involves articulating value propositions, defining product roadmaps, managing partnerships, and leading cross-functional projects.Common...

  • Principal Product Manager

    1 week ago

    Bengaluru, Karnataka, India Normalyze Full time

    Normalyze is a pioneering venture-backed growth company and we are looking for an experienced Principal Product Manager to innovate in the data security domain. Normalyze is at the forefront of Data Security Posture Management (DSPM), enabling organizations to secure data across multi-cloud, SaaS, PaaS, and on-premises environments. Our platform addresses...

  • Principal Product Marketing Manager

    1 week ago

    Bengaluru, Karnataka, India Zeta Services Inc. Full time

    About Zeta Zeta is a next-gen banking technology company that enables financial institutions to launch modern and digital-native banking products rapidly. Its cloud-native and fully API-enabled omni-stack supports processing, issuing, lending, core banking, fraud, loyalty, digital banking apps, and many other capabilities. Zeta has 1700+ employees with...

  • Principal Product Manager

    1 week ago

    Bengaluru, Karnataka, India Normalyze Full time

    Normalyze is a pioneering venture-backed growth company and we are looking for an experienced Principal Product Manager to innovate in the data security domain.Normalyze is at the forefront of Data Security Posture Management (DSPM),enabling organizations to secure data across multi-cloud, SaaS, PaaS, andon-premises environments. Our platform addresses the...

  • Principal Product Manager

    1 week ago

    Bengaluru, Karnataka, India ASSPL - Karnataka Full time

    Advertising is a strategic bet for Amazon and is one of the fastest growing business units. Amazon Advertising exists at the intersection of marketing and ecommerce and offers advertisers a rich array of innovative advertising solutions across Amazon owned properties as well as third party properties Amazon operates. We believe that advertising, when done...

  • Principal Product Manager

    1 week ago

    Bengaluru, Karnataka, India Normalyze Full time

    Normalyze is a venture-backed fast growing cybersecurity software company and we were recently recognized with 2024 Cybersecurity Excellence awards for Data Security Posture Management (DSPM) and Best Data Security Company.We are looking for an experienced Principal Product Manager to innovate in the data security domain.Normalyze is at the forefront of Data...

  • Principal Product Manager

    1 week ago

    Bengaluru, Karnataka, India Normalyze Full time

    Normalyze is a venture-backed fast growing cybersecurity software company and we were recently recognized with 2024 Cybersecurity Excellence awards for Data Security Posture Management (DSPM) and Best Data Security Company.We are looking for an experienced Principal Product Manager to innovate in the data security domain.Normalyze is at the forefront of Data...

  • Principal Product Manager-Lead

    1 week ago

    Bengaluru, Karnataka, India Microsoft Full time

    Overview We are looking for a Principal Product Manager to join our team. Microsoft Purview Data Security, Governance and Compliance team is looking for an experienced, energetic and hands on Product Management leader to drive product strategy for its data connector and scanning platform. Our team charter is to provide the foundation to enable consistent...

  • Principal Product Manager

    1 week ago

    Bengaluru, Karnataka, India Target Full time

    About us: As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. Working at Target means the opportunity to help all families discover the joy of everyday life. Caring for our communities is woven into who we are, and we invest in the places we collectively live, work...

  • Principal Product Manager

    1 week ago

    Bengaluru, Karnataka, India Nutanix Full time

    The Opportunity As a Principal Product Manager for Pricing Strategy, you will build recommendations on pricing and monetization strategy. You will drive the executive buy-ins and guide operations for implementation. You will solve problems which have a direct and high impact on the company topline. Besides high-caliber guide, detailed, strategic, and...

  • Principal Product Manager

    1 week ago

    Bengaluru, Karnataka, India Microsoft Full time

    Overview Security represents the most critical priorities for our customers in a world awash in digital threats, regulatory scrutiny, and estate complexity. Microsoft Security aspires to make the world a safer place for all. We want to reshape security and empower every user, customer, and developer with a security cloud that protects them with end to...

  • Principal Product Manager

    4 weeks ago

    Bengaluru, Karnataka, India Nutanix Full time

    Hungry, Humble, Honest, with Heart.The OpportunityAs a Principal Product Manager for Pricing Strategy, you will build recommendations on pricing and monetization strategy. You will drive the executive buy-ins and guide operations for implementation. You will solve problems which have a direct and high impact on the company topline. Besides high-caliber...

  • Principal Product Manager

    1 month ago

    Bengaluru, Karnataka, India Nutanix Full time

    Hungry, Humble, Honest, with Heart.The OpportunityAs a Principal Product Manager for Pricing Strategy, you will build recommendations on pricing and monetization strategy. You will drive the executive buy-ins and guide operations for implementation. You will solve problems which have a direct and high impact on the company topline. Besides high-caliber...

  • Principal Product Manager

    1 week ago

    Bengaluru, Karnataka, India Adobe Full time

    Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact...

  • Principal Product Manager

    4 days ago

    Bengaluru, Karnataka, India Atlassian Full time

    Working at AtlassianAtlassians can choose where they work whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a...

  • Principal Product Manager

    1 week ago

    Bengaluru, Karnataka, India Truecaller Full time

    Hello, Truecaller is calling you from Bangalore, India Ready to answer?Our goal is to make communication smarter, safer, and more efficient, all while building trust everywhere. We're all about bringing you smart services with a big social impact, keeping you safe from fraud, harassment, scam calls or messages, so you can focus on the conversations that...

  • Principal Product Manager

    1 week ago

    Bengaluru, Karnataka, India Truecaller Full time

    Hello, Truecaller is calling you from Bangalore, India Ready to answer?Our goal is to make communication smarter, safer, and more efficient, all while building trust everywhere. We're all about bringing you smart services with a big social impact, keeping you safe from fraud, harassment, scam calls or messages, so you can focus on the conversations that...

  • Principal Product Manager

    1 week ago

    Bengaluru, Karnataka, India Truecaller Full time

    Hello, Truecaller is calling you from Bangalore, India Ready to answer?Our goal is to make communication smarter, safer, and more efficient, all while building trust everywhere. We're all about bringing you smart services with a big social impact, keeping you safe from fraud, harassment, scam calls or messages, so you can focus on the conversations that...