Social Media Strategist I 5 to 7 Years I Mumbai

1 week ago


Kolkata, West Bengal, India Capgemini Full time

Playing a critical role in deploying digital thinking, tools and techniques in support of Capgemini's
marketing priorities.**:


  • Be responsible for implementation of the digital marketing plan, end to end**:
-
Strategy, planning and
execution for
the theme**:


  • Campaign management end to end (social media plan, content, etc.)
**:

-
Own the reporting of digital KPIs and deriving insights to drive improvements in future campaigns.**:


  • Provide excellent service to marketing colleagues, helping them to make the most of our digital capabilities and channels
:

-
Bring new ideas and thinking, and monitor the marketplace for upcoming trends in campaigns, formats and technologies, to keep adding value
:

-
Ensure governance of digital marketing practice.
**Primary Skills
-
5-7 years of experience in digital/social marketing in a B2B environment - strategy, planning, execution, analytics and evaluation:

-
Good understanding of social & digital trends in the space of digital campaign management, channel management and digital analytics:

-
Hands on knowledge of digital and social tools like Hootsuite, Google Analytics, LinkedIn campaign manager, UTM builders:

-
Strong understanding of LinkedIn campaign manager, Twitter ads, Google ads, Facebook ads**:


  • Good knowledge of content marketing focussed on creating, publishing, and distributing content on social channels:
-
Experience in social advocacy tools like Sociabble will be useful.**:


  • Creativity and innovative approach, to keep adding value**:
-
Ability to effectively communicate information, ideas and messages in writing and verbally
**Secondary Skills
-
An eye for detail and for accuracy**:


  • Proven experience in increasing operations efficiency & service delivery through process improvements, automation, team building and people management skills:
- **Ability to manage multiple projects across teams to deliver under pressure to tight deadlines, quality and cost - and adapt to changing priorities

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