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Social Media Strategist I 5 to 7 Years I Mumbai

3 months ago

Kolkata, West Bengal, India Capgemini Full time

Job Description

Playing a critical role in deploying digital thinking, tools and techniques in support of Capgeminis marketing priorities. Be responsible for implementation of the digital marketing plan, end to end: Strategy, planning and execution for the theme Campaign management end to end (social media plan, content, etc.) Own the reporting of digital KPIs and deriving insights to drive improvements in future campaigns. Provide excellent service to marketing colleagues, helping them to make the most of our digital capabilities and channels. Bring new ideas and thinking, and monitor the marketplace for upcoming trends in campaigns, formats and technologies, to keep adding value. Ensure governance of digital marketing practice.

Primary Skills

5-7 years of experience in digital/social marketing in a B2B environment strategy, planning, execution, analytics and evaluation Good understanding of social & digital trends in the space of digital campaign management, channel management and digital analytics Hands on knowledge of digital and social tools like Hootsuite, Google Analytics, LinkedIn campaign manager, UTM builders Strong understanding of LinkedIn campaign manager, Twitter ads, Google ads, Facebook ads Good knowledge of content marketing focussed on creating, publishing, and distributing content on social channels Experience in social advocacy tools like Sociabble will be useful. Creativity and innovative approach, to keep adding value Ability to effectively communicate information, ideas and messages in writing and verbally

Secondary Skills

Good track record in working within a geographically dispersed team with a sound application of cultural sensitivity An eye for detail and for accuracy Proven experience in increasing operations efficiency & service delivery through process improvements, automation, team building and people management skills Ability to manage multiple projects across teams to deliver under pressure to tight deadlines, quality and cost - and adapt to changing priorities