Data Science with Marketing Analytics

2 weeks ago


Bengaluru, Karnataka, India Black & White Business Solutions Full time

Job Information:

Industry

IT Services
***Province

Karnataka
***City

Bangalore North
***Postal Code

560001
***Country

India
"Data Science With marketing Analytics

Functional Keywords :
Marketing Analytics, Sales Analytics, Consumer Analytics, Pre-sales, forecasting, media mix planning, marketing measurement effectiveness, campaign optimization

Skill Keywords :
Market Mix modeling ( MMM), Media Mix, Funnel Analysis, Campaign budget optimization, cross channel attribution modeling, campaign media optimization, propensity ,churn, market

basket analysis, RFM Analysis, lifetime value analysis, channel behavior modeling, ROI optimization, ROMI ( return on marketing investment), prediction models, A/B testing, net lift ,

regression, chatbot development

Coding /tool Keywords :
Python, R, pyspark, SQL, Tableau, visualization, AWS, Azure, chatbot.

Domain Keywords :
BFSI, Banking, Retail, CPG, E-Commerce, Healthcare

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