Senior Data Science Consultant for Marketing Analytics in Home Lending

2 weeks ago

Bengaluru, Karnataka, India WELLS FARGO BANK Full time
About this role:
Wells Fargo is seeking a Senior Data Science Consultant with a proven track record of success preferably in the banking industry. The ideal candidate will possess a deep understanding of data-driven decision-making processes within the financial sector.
In this role, you will:
  • Lead or participate in moderately complex initiatives and deliverables by utilizing data-driven, advanced analytical, statistical techniques, algorithms, or models to make actionable insights, trends, recommendations, or contribute to large-scale planning that has a broader impact
  • Review and analyze moderately complex, large structured and unstructured data sets from various sources, requiring an in-depth hypothesis generation and advanced analysis of variable factors to convert data into meaningful insights and recommendations
  • Independently analyze and resolve moderately complex issues and lead team to meet deliverables while leveraging solid understanding of analytic capabilities
  • Collaborate and consult with peers, colleagues, and mid-level managers to drive recommendations and strategies based on data-driven analytical insights, trends, and patterns that will resolve issues and achieve goals; may lead projects, teams, or serve as a mentor for lower-level staff
  • Execute analytical experiments and create innovative statistical models to discover solutions for abstract business problems across various domains
  • Interpret and analyze data, using advanced analytics modeling methods and programming, to recommend ways to solve problems and influence business decisions and strategies
  • Communicate actionable insights and recommendations using data in a digestible format to a non-technical audience of varying levels
  • Develop and implement advanced analytics models to enhance customer segmentation, targeting, Attribution, acquisition and Forecasting efforts
  • Develop and execute comprehensive digital marketing strategies to enhance brand visibility and drive customer acquisition
  • Utilize expertise in consumer behavior to tailor campaigns that resonate with target audiences, ensuring a deep understanding of customer motivations and preferences.
  • Collaborate with cross-functional teams to leverage data for personalized customer experiences and drive marketing effectiveness
  • Analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing initiatives and provide actionable insights for continuous improvement
  • Be updated of industry trends, emerging technologies, and best practices in banking marketing analytics
Required Qualifications:
  • 4+ years of data science experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
  • Master's degree or higher in a quantitative discipline such as mathematics, statistics, engineering, physics, economics, or computer science
  • 6+ years of relevant experience in data and analytics preferably within the banking sector, with at least 4+ years of experience in Marketing Analytics
  • Proficient in statistical analysis, data visualization tools such as Tableau, and programming languages such as Python / SAS / R and SQL
  • Proven experience in digital marketing with a focus on digital campaigns, consumer behavior and market research
  • Strong understanding and experience working on SEO, SEM, social media algorithms, and other digital marketing channels such as Organic, Ads, Social, Email etc.
  • Should have experience working with Paid Marketing, Pay per click (PPC), placements, campaigns etc.
  • Strong communication skills with the ability to convey complex analytical findings to non-technical stakeholders
  • Proven experience working with large datasets and databases, extracting meaningful insights to inform marketing strategies
  • Ability to adapt to evolving trends and technologies in the digital marketing landscape.
  • Proactive approach to problem-solving and a results-driven mindset
  • Exceptional analytical skills with the ability to translate data into actionable insights
Desired Qualifications:
  • Experience working with Google Analytics or Adobe Analytics
  • Familiarity with financial products, customer behavior, and market dynamics within the banking industry
  • Bachelor's degree in Marketing, Business, or a related field
  • Demonstrated creativity in crafting compelling and engaging digital content
Posting End Date:
29 May 2024
*Job posting may come down early due to volume of applicants.
We Value Diversity
At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.

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