PPC Executive

1 week ago


Lower Parel Mumbai Maharashtra, India CeX Full time

Location:
Lower Parel, Mumbai

Experience:5-7 years

CTC:7-9 LPA

Responsibilities:

  • Support in tracking and reporting conversions, store visits regularly.
  • Collaborate with the PPC Manager and Executive to align paid search activities with broader marketing strategies.
  • Contribute to managing PPC budgets, platform accounts, and stakeholder relationships.
  • Participate in executing and optimising PPC campaigns across various platforms (e.g., Google Ads, Amazon Ads, Social Media ads, Bing, etc.).
  • Assist in endtoend campaign management, including forecasting, execution, monitoring, evaluation, and optimization for sales generation.
  • Contribute to keyword and audience research for effective targeting.
  • Collaborate in managing and editing campaign budgets, adjusting bids to optimise ROAS.
  • Assist in tracking daily, weekly, and monthly KPIs, identifying optimization opportunities.
  • Assist in producing engaging, clear, and concise copy for campaigns.
  • Collaborate to ensure campaigns are aligned across multiple channels to avoid wasted spend or crossover.
  • Support in mitigating the risk of click fraud and irrelevant spend.
  • Play a role in training and supporting other marketing team members in PPC best practices.

Skills, Knowledge and Experience:

  • Minimum 5 years' experience as a PPC executive or assistant focused on SEM.
  • Experience working inhouse for ecommerce brands or in an agency setting for ecommerce clients.
  • Digital Media or a related field, with Google Ads certification.
  • Experience with multiple platforms, e.g.
    AdWords, Facebook Ads, TikTok, Bing etc.
  • Expert knowledge of
    Google AdWords ,
    Google Merchant Center ,
    Google Analytics (and eCommerce View),
    Google Tag Manager ,
    SEM ,
    Google Shopping ,
    Google Search ,
    Google Display and
    Youtube Ads ,
    PMAX campaign s etc.
  • You'll need
    strong analytical and
    numeracy skills , and be confident translating large amounts of data into comprehensible or visual reports.
-
Expertise using and
manipulating paid search dashboards to
optimise spend.

  • Confidence using
    Google Analytics and similar tools.
  • Excellent communication, both verbal and written, and experience presenting reports and optimisations.
  • Must have a strong track record in managing medium to
    largesized budgets .
  • Experience building, connecting, optimising, and troubleshooting data feeds in Google Merchant Center
  • Must have an experience to work for multiple accounts on multiple ads and 3rd party platforms.
  • Experience working with agencies and 3rd party vendors.
  • Certifications:
  • Google Ads Search
  • Google Universal Analytics
  • Google Ads Display
  • Google Ads Video
  • Google Shopping Ads
  • Google Ads Smart campaigns

Nice to have:

  • Understanding of broadstroke digital marketing concepts and SEO.
  • Knowledge of Data Studio and/or other data visualisation tools is a plus
  • AdWords or a similar certification will be a plus.
  • Effective account management skills
  • Good working Knowledge of Firebase (push notifications)
  • Google working knowledge of Google Tag Manager
Should be ready to learn and develop skills if any additional skills are required
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