Country Brand Manager

1 week ago

Mumbai, Maharashtra, India Pfizer Full time

Job Summary:

  • Brand Management for Gyne portfolio
  • Responsible for a brand plan that maximizes patient impact and deliver against financial objectives within a brand/category sub-segment, while the overall accountability remains with the CBL. Business sub-segment is a geography, brand or portfolio that is managed as part of a broader accountability owned by a CBL.
  • Manages a sub-segment of the category.
  • Owns the budget and execution of programs part of the tactical plan.
  • Develop the digital strategy roadmap for the business and implement digital initiatives and evaluate channels for execution Responsibilities:
  • Provide local insights and brand feedback to Brand Lead / Category Lead
  • Lead Cross Functional Team to drive brand/portfolio objectives
  • Form a strong partnership with various x-functional stakeholders to drive and achieve aggressive revenue targets and profitability objectives
  • Develop partnerships with multiple vendors to drive diagnostic infrastructure in the country
  • Collaborate with partners to broaden access for our innovative drugs (Patient Groups, NGOs, etc.)
  • Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA
  • Select best-fitting modules from cross-EM content; translate and trans-create brand materials, as needed
  • Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
  • Forecast brand performance and track progress towards target
  • Develop country brand Plan and influence sales targets and brand A&P allocations with Marketing and Sales Leads
  • Cross-functional brand leadership – across Field Force, Account mgmt, medical, legal, regulatory, etc
  • Train Field Force on product positioning and prioritization
  • Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes Shared Accountability
  • Develop country Op Plan and influence sales targets and brand A&P allocations (with CM/BU Lead and Mktg. Lead)
  • Long-range forecasting (with the leadership team)
  • Revenue adjustments, as needed (with the leadership team)
  • Develop promotional meetings strategy and drive execution
  • Validate brand-specific messages, design training (w/medical, regulatory)
  • Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical Accountable

Brand Plan:
review of brand strategies by Sales/marketing/regulatory / legal

Campaign Development:
Select best fitting modules for country needs

Promo Meetings:
Manage compliance review of materials Product Complexity

  • Participates in Launch Strategies
  • Designs and participates in growth product strategies
  • Designs and drives strategies for foundational products Digital initiatives
  • Collaborate with other markets to leverage on the existing digital tools & explore possibility of localizing it
  • Leverage on Pfizer Digital solutions in driving initiatives for wider reach of prospects &
communication to the existing customers

  • Utilize & improvise the usage of digital tools to be able to have market insights & integrate it in the business strategy

Organizational Relationships:

  • Works closely with the CBL .
  • Partners with the following team members, Medical, Legal, Regulatory, Access, Sales, GCO and BAI

Qualifications & Experience :

  • 4-8 years of Brand management experience in Pharma industry
  • MBA Required

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research#LI-PFE

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