Marketing Content Specialist

2 weeks ago


Mylapore, Tamil Nadu, India PrimeInvestor Full time

Do you love finance and enjoy creating compelling marketing content?

PrimeInvestor is an innovative B2C fintech start-up in India that offers subscription financial research services to retail customers. We are dedicated to providing excellent investment solutions and are currently seeking a talented Content Writer with basic design skills to join our dynamic marketing team.

You will play a crucial role in our success by developing engaging content and graphics that connect with our audience and drive results.


What you will be responsible for:
  • Crafting high-quality content for various platforms such as websites, emails, and social media to educate and inspire retail investors.
  • Developing content strategies that align with marketing objectives and evaluating their impact on conversions.
  • Designing attractive marketing materials using tools like Canva.
  • Assisting in the daily management of content across platforms.
  • Keeping abreast of financial trends and simplifying complex concepts for the audience.
  • Using data to optimize messaging for the target audience.

What you need to have:
  • A degree with 2+ years of content writing experience, preferably in FinTech or finance.
  • Deep knowledge of financial concepts and the retail investor market in India.
  • Willingness to learn new content creation tools, including AI-driven ones.
  • Strong writing skills with a clear and engaging style.
  • Experience in content marketing and SEO practices.
  • Proficiency in Canva for creating visually appealing content.
  • Data-driven mindset to analyze content performance.
  • A passion for FinTech and improving financial services accessibility.

Additional qualifications that are a plus:
  • Experience in A/B testing and conversion optimization.
  • Familiarity with social media marketing best practices.
  • Ability to create video scripts or multimedia content.

What we offer:
  • Exciting opportunity to be part of a fast-paced FinTech company.
  • Creative and collaborative work culture.
  • Access to cutting-edge tools for content and design.
  • Competitive salary.
  • Chance to influence how people manage their finances.

The role is based in Chennai with a hybrid work model currently in place. Remote work is not available.


If you have a passion for finance and design, we invite you to apply. Send your resume and cover letter showcasing your relevant experience



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