Marketing Content Specialist

2 weeks ago


Mylapore, Tamil Nadu, India PrimeInvestor Full time

Do you have a passion for finance and a knack for crafting compelling marketing content?

PrimeInvestor is an innovative B2C fintech start-up offering subscription financial research services to retail customers in India. We are passionate about delivering top-notch investment solutions to our customers and are on the lookout for a for a talented Content Writer with basic design skills to join our vibrant marketing team. You'll be the wordsmith behind our success, creating engaging content and graphics that resonates with our target audience and drives conversions.

Here's what you'll be doing:

  • Craft high-quality content, website copy, email campaigns, and social media content that educates, inspires, and motivates retail investors.
  • Develop content strategies aligned with overall marketing goals and track their effectiveness in driving conversions.
  • Create visually appealing marketing collateral using Canva or such other tools.
  • Assist in day-to-day activities of posting and managing content in the site and social media channels.
  • Stay on top of current financial trends and translate complex financial concepts into clear, easy-to-understand language for our audience.
  • Analyze data and user behavior to understand what messaging resonates best with our target audience.

You're a perfect fit if you have:

  • Graduate or postgraduate with 2+ years of experience as a content writer, preferably in the FinTech or financial services sector.
  • A strong understanding of financial concepts and the retail investor landscape in India.
  • A willingness to learn new skills and tools for content creation and design, including those powered by AI.
  • Excellent writing skills with a clear, concise, and engaging style.
  • Experience with content marketing best practices and SEO optimization.
  • Proficiency in Canva for creating eye-catching marketing visuals.
  • A data-driven approach with the ability to track and analyze content performance.
  • A passion for FinTech and a desire to make financial services more accessible.

Bonus points if you have:

  • Experience with A/B testing and conversion optimization techniques.
  • Knowledge of social media marketing best practices.
  • The ability to create video scripts or other multimedia content.

What we offer:

  • The chance to be part of a fast-paced and innovative company at the forefront of FinTech.
  • A creative and collaborative work environment.
  • An opportunity to learn new state-of-art tools for content and design.
  • Competitive salary.
  • Opportunity to make a real impact on how people manage their finances.

The position is based out of our Chennai office in Mylapore and you will need to follow a hybrid work model as of now. This is not a remote work position. Being in Chennai will be a mandatory requirement.

Ready to join our FinTech revolution?

If you're a talented writer with a passion for finance and design, we want to hear from you Please submit your resume and cover letter highlighting your most relevant experience. Mail to

More details about our company can be found in various pages in our site ).



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