Junior Manager-Retail Marketing

1 week ago


Bengaluru, Karnataka, India Titan Company Full time

Job Description:

Job Description:
Junior Manager Retail Marketing (LFS) W&W

Unique Job RoleJunior Manager Retail Marketing (LFS) W&WFunctionSalesReporting toManager Retail Marketing W&WBusinessWatches & WearablesGradeDateJob DetailsTo coordinate marketing promotions for Large Format Stores in both digital and offline channels and execute the BTL activates across locations by collecting data on customers, current market conditions and competitorsExternal InterfacesInternal Interfaces

  • Key customers
  • Third Party Service Providers
  • Marketing agency
  • Digital partners
  • Regional sales teams
  • Support teamsJob RequirementsEducationGraduateRelevant Experience3-5 yearsBehavioural Skills
  • Customer orientation
  • Networking ability
  • Influencing/convincing abilityKnowledge
  • Marketing/ retail experience
  • Technology savvy
  • Competent skills in MS excel, PPT
  • Digital MarketingProcess ContributionsProcess ContributionProcess OutcomePerformance MeasureSales: Retail marketing: Brand/ Retail lead marketing1. Provide inputs to develop plans for the annual retail marketing activities in-line with the overall brand/ company strategy for Large Format Stores (LFS)2. Provide inputs to develop plans for retail based schemes/activities at identified locations aimed to increase walk-ins3. Provide inputs and create store level marketing activities during new store launches, store renovations, concern stores & store anniversaries for LFS4. Coordinate with the regional teams in identifying the concern stores and evaluate the cause of the underperformance and create proposals for additional marketing support in LFS
  • Retail marketing calendar
  • Marketing activities
  • Increase in new/ repeat customers
Sales: Retail marketing: Execution and Implementation1. Monthly roll out of SOH planned in regions2. Timely implementation3. Crisis management
  • Value Creation
  • Increase in new/ repeat customers
Sales: Retail marketing: Digital Marketing1. Adapt the designs and roll out promotional campaigns in the identified mediums and touchpoints like Channel ecom and social media for LFS2. Measuring the payout, ROI and Visibility of these activitiesFeature all campaigns on SS LS & CN on FB & Twitter page and link them with all chain's OMNI channel & organize monthly activities with these channels. Digital marketing strategies Increase in new/ repeat customers Customer satisfaction scoresSales: Retail marketing: Vendor Management3. Identify vendors suitable for catering to the requirements and enter into long term agreements4.Manage marketing agencies in delivering required designs as per the intended objective
  • Vendor SLAs
● Adherence to timelinesSales:
Retail operations: Store assistance1. Assistance to store in terms of procuring and sending Carry Bags, toolkits, pair boxes, etc2. Any assistance to the Store to improve the presentation of the brand.
  • Timely Execution
● Adherence to timelines

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