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Manager Go To Market

3 months ago

Mumbai, Maharashtra, India Bunge Full time

Business Title: GTM Manager
Global Job Title: Manager
Reports to: GTM Head
Global Function: B2C Sales
Global Department: Sales

Role Purpose Statement:
The main goal of this position is to develop and implement effective strategies for launching products and services targeted at the consumer market. It requires a profound comprehension of consumer behavior, market trends, and competitors to ensure successful product introductions and adoption.

Main Accountabilities:

  • Ensure GTM strategy execution for B2C sales within set timelines.
  • Design and implement programs to enhance DSM efficiency and productivity.
  • Collaborate with cross-functional teams for aligned GTM strategy execution.
  • Monitor KPIs to evaluate strategy success and make data-driven decisions for optimization.
  • Provide support, training, and resources to sales teams for successful GTM strategy execution.
  • Develop and execute go-to-market strategies for new product launches.

Impact/Dimensions:

  • Responsible for revenue growth through GTM strategy execution in B2C business.
  • Lead implementation of new sales operation initiatives.
  • Foster cross-functional collaboration for strategy alignment and execution.
  • Track strategy success through data-driven decisions to enhance outcomes.

Key Performance Indicators:

  • Cross Functional Collaboration
  • Market Coverage
  • Strategy Effectiveness Tracking
  • Optimal Sales Force Team Utilization

Major Opportunities and Decisions:
The main opportunity is leveraging data and analytics to understand customer behavior better. This role is crucial for revenue strategy execution.

Management/Leadership:

  • Strategic Execution
  • Effective Communication
  • Strong Analytical Skills

Key Relationships, Stakeholders & Interfaces:

  • Sales & Marketing Teams
  • Product Development Teams
  • Customer Service Teams
  • External Partners & Vendors
  • Legal & Compliance Teams

Knowledge and Technical Competencies:

  • Market Analysis
  • Product Knowledge
  • Sales and Marketing Experience
  • Cross Functional Collaboration
  • Industry Knowledge
  • Effective Communication Skills
  • Data Analysis

Education/Experience:

  • Bachelor's degree in business, marketing, or related field required; MBA preferred.
  • Prior experience in marketing, product management, or sales roles in B2C.
  • Strong project management skills for efficient GTM plan execution.
  • Analytical skills for tracking success and optimizing strategies.
  • Effective communication and interpersonal skills for collaboration.

Bunge is a global leader in sourcing, processing, and supplying oilseed and grain products. Founded in 1818, Bunge's network feeds and fuels a growing world, providing sustainable products for farmers and consumers worldwide.

Bunge is an Equal Opportunity Employer dedicated to diversity and inclusion.