Product Marketing Lead

1 week ago


Noida, Uttar Pradesh, India Talentiser Full time

Key Responsibilities

  • Strategy Development: Work together with Marketing and product teams to create comprehensive strategies aligned with business goals.
  • Market Expansion: Discover and pursue new business opportunities, target markets, and industry segments to grow the company's presence. Stay updated on industry trends, competition, and emerging technologies in the blockchain field.
  • Customer Acquisition: Develop creative methods to boost lead generation, paid marketing, referral, and advertising initiatives.
  • Customer Segmentation: Conduct studies to identify and comprehend key customer segments, their challenges, and preferences to tailor marketing efforts effectively.
  • Product Led Onboarding: Develop and enhance product led onboarding experiences for B2G/B2B customers, utilizing self-help resources, tutorials, and internal product guidelines.

Qualifications

  • Around 4-6 years of experience in Product marketing with B2B SAAS Start Ups, a web 3.0 Product company
  • Solid grasp of product-led growth principles and methodologies
  • In-depth knowledge of market trends and product lifecycles


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