Franchise Field Ops Expert

2 weeks ago


Pune, Maharashtra, India Michelin Full time
Franchise Field Ops Expert

  • KEY EXPECTED ACHIEVEMENTS

Advertising, promotion & event management:

  • Writes retail brief aligned with business strategy.
  • Develops instore/retail objectives based on marketing objectives and strategies.
  • Develops and advises channel to ensure that POP is aimed at target users.
  • Produces or coordinates production of advertisements and promotions.
  • Creates material that demonstrates awareness of the Unique Selling Point of the product or service to
differentiate it from the competition at retail

  • Plans, coordinates and manages a small customer event
  • Monitors event activities to ensure compliance with applicable regulations and laws, satisfaction of
participants, and resolution of any problems that arise.
Content Marketing

  • Monitors content consistency across all properties and between the sales, marketing departments and in
line with the Brand standard.

  • Collaborates with design team to create new assets that embodies the brand.
  • Performs basic content development activities under direction (e.g., product updates, brand reviews,
partner information).

  • Develops simple digital marketing communications products.
  • Tailors messages to reflect the marketing medium being used and target audience.
  • Analyses POS data on usage of material.
  • Build a retail plan in collaboration with the marketing and sales teams.
Multi-Channel Marketing

  • Works closely with marketing team to develop, implement, and manage marketing and call campaign
programs to increase pipeline and sales through multi-channel partners.

  • Generates and analyzes custom reports providing detail information on key performance indicators by
channel.

  • Develops, implements, and manages promotions, programs, and other marketing activities across
channels.

  • Supports report requirement for portals, and POS data.
  • Implements the multichannel annual plan in collaboration with the marketing and sales teams.
  • Participate/Network in the global alignment on eRetail topics

Integrated Marketing and Communication:

  • Develops content for marketing communications materials
  • Ensures that marketing communications are consistent with brand and organizational standards.
  • Tailors marketing communications to reflect the marketing medium being used and target audience.
Channel Management

  • Aligns retail activities with channel strategy (e.g. direct sales, wholesalers, Valueadded Resellers,
partners, manufacturers, eRetail, etc.).

  • Assists in the identification of potential channel members and their retail needs to drive traffic
  • Ensures marketing materials are distributed to channel members on time.
Product & Service and Technical Knowledge

  • Differentiates between product/service features and benefits.
  • Locates and uses expertise of others to improve product knowledge.
  • Displays knowledge of how products/services compare with those of the competition.
Strategic Retail Planning and Organizing

  • Helps develop customer advocacy to build longterm business relationships.
  • Identifies varied resources needed to achieve business goal


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