Chief Marketing Officer

1 week ago


Chennai, Tamil Nadu, India Millet Maagic Meal Veg Restaurant Full time
Chief Marketing Officer

Role Summary:

To Develop the Marketing & Brand management strategy to support top-line & bottom-line growth & foray into new segments and innovative products for the Organization.

To Manage and Spearhead their foray into FMCG, E-Commerce, and franchising segments both within and outside the country.

The position is based in Chennai.

Essential Responsibilities:

  • Devise, Initiate, and execute Overall Brand Strategy for the company.
  • Devise a business plan for key categories both for the short term and long term.
  • Recruit and manage a support team to handle branding, Marcomm, and Ecommerce activities.
  • Monitor market trends, research consumer markets, and competitors' activities.
  • Assumes responsibility for monitoring all marketing and branding activities for the Organization while maintaining Brand focus internally & externally.
  • Directs the evaluation of Brand portfolio including Brand definition & proposition, advertising concept, pricing, packaging, place, and promotion for the Organization.
  • Ensures coordination with sales department to implement & monitor all marketing initiatives for the Organization.
  • Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.
  • Develops Annual Plans & Budgeting for the brand and monitor the expenditure.
  • Strives to increase return on expenditure on advertisement & brand endorsement.
  • Conduct research to identify new markets and customer needs.
  • Coordinate with Market research agencies, Ad agencies, and internal functions on the execution of project plan
  • Track Brand Health regularly & highlight information of relevance to upcoming/future work on the brand
  • Coordination for planned production/changes / additional business ask & their timely delivery.
  • Following industry trends locally and internationally
  • Developing quotes and proposals for clients.
  • Having an indepth knowledge of business products and value proposition
Required Candidate profile - Essential.

The candidate must have at least 10+years of relevant experience in a large FMCG experience with:

  • Experience of handling and growing a consumer brand and new brand launches.
  • Business planning and analysis for assessment of revenue potential in business opportunities.
  • Marketing Strategies & Campaigns
  • Integrated Marketing Communications
  • Agency/ Vendor Management Digital & Social Media Marketing
  • Annual Brand Plans
  • New Product Development & Launch
  • Graduate with specialisation in business, marketing, or related field.
  • Indepth knowledge of the industry and its current event


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