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Chief Manager

3 months ago

Chennai, Tamil Nadu, India Saaki Argus & Averil Consulting Full time

Our client is a leading Non Banking Financial Service provider looking to hire Chief Manager to handle Marketing and CRM Planning.

The role will be primarily responsible to provide strategic product direction & to create and execute product tactical plans aligned with marketing strategy within specified time frames and to measure quantitatively and qualitatively thereafter

Key Responsibilities:

  • Prepare and present marketing business plan on monthly / quarterly / annual basis
  • Developing and implementing marketing promotion plans / programs according to overall plan and budget
  • Monitoring performance and effectiveness of marketing programs against set goals, ensure right set of metrics are in place for tracking success
  • Conduct analysis of competitor activities, customer needs, technology, and infrastructure, etc. order to analyze impact of market conditions & highlight possible modifications to the regional marketing plans
  • Evaluate marketing budgets periodically including manpower-planning initiatives and ensure adherence to planned expenses

Desired Profile:

  • 8 - 12 years of relevant experience
  • Master's degree in business administration, Marketing, Advertising, or related field with Minimum 8 years' experience in Marketing strategy & planning activities
  • Extensive experience in marketing strategy development, managing projects with multiple stakeholders
  • Proven track record of creating and executing successful marketing plans that are creative, engaging, testable, and highly analytical, for both new product launches and existing products and services
  • Demonstrated analytical skills in quantitative and qualitative consumer research methodology and outputs
  • Demonstrated ability to analyze data and develop fact-based recommendations to persuade senior leaders and stakeholders