Zapcom - Digital Marketing Manager

2 weeks ago

Bengaluru, Karnataka, India ZapCom Solutions Pvt Ltd Full time
Hiring Digital Marketing Manager.

Designation - Digital Marketing Manager.

Experience Required: 8+ Years.

Job Description.

Overview.

  • Zapcom is seeking a dynamic digital marketing manager who can spearhead our branding efforts using an omnichannel approach.
  • In this position, you will be responsible for all aspects of our marketing operations.
  • Your central goal is to help grow our brand's influence locally while also increasing brand loyalty and awareness.
  • Our ideal candidate is someone with experience in marketing, art direction, and social media management.

Key Responsibilities and Accountabilities:

  • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Designs, builds, and maintains our social media presence.
  • Contributes to marketing effectiveness by identifying shortterm and longrange issues that must be addressed.
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Identifies trends and optimizes spend and performance based on insights.
  • Brainstorms new and creative growth strategies through digital marketing.
  • Plans, executes, and measures experiments and conversion tests.
  • Collaborates with internal teams to create landing pages and optimize user experience.
  • Utilizes strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points.
  • Prepare a monthly content calendar which encompasses all areas key to.
  • Zapcom's marketing efforts and branding strategy.
  • Constantly Monitor, maintain, and improve our company website with relevant updates, blogs and content ideas.
  • Promote job openings with paid ad campaigns on LinkedIn and other recruitment platforms.
  • Take complete ownership of Zapcom's social handles.
  • Work with the marketing team to regularly strategize, guide and brainstorm ideas from a branding perspective.

Qualifications and Experience:

  • BS/MS degree in marketing or a related field with 812 years of experience.
  • Proven working experience in digital marketing.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Experience in optimizing landing pages and user funnels.
  • Experience with A/B and multivariate experiments.
  • Experience in driving collaterals and campaigns for products and services.
  • Solid knowledge of website analytics tools (e. g. , Google Analytics, NetInsight, Omniture, WebTrends).
  • Working knowledge of ad serving tools (e. g. , DART, Atlas).
  • Experience in setting up and optimizing Google Adwords campaigns.
  • Experience in proposal writing.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Strong analytical skills and datadriven thinking.
  • Uptodate with the latest trends and best practices in online marketing and measurement.
  • Excellent spoken and written communication skills.
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