Digital Marketing Manager

2 weeks ago


Bengaluru, Karnataka, India ZapCom Group Inc Full time

Hiring - Digital Marketing Manager

Designation – Digital Marketing Manager

Location – Bangalore / Hyderabad

Experience Required: 8+ Years

Job Description

Overview

Zapcom is looking for a proactive digital marketing manager to lead our branding initiatives with a comprehensive approach.

Your main focus will be to expand our brand's presence locally, enhance brand loyalty, and boost awareness. The ideal candidate should have a background in marketing, art direction, and social media management.

Key Responsibilities and Accountabilities:

  • Plans and executes various marketing campaigns including web, SEO/SEM, database, email, social media, and display advertising.
  • Develops and manages our social media profiles.
  • Enhances marketing efficiency by addressing both immediate and long-term concerns.
  • Evaluates the performance of digital marketing campaigns, measuring them against targets such as ROI and KPIs.
  • Identifies trends, adjusts spending, and enhances performance based on insights.
  • Generates innovative growth strategies through digital marketing.
  • Conducts experiments, conversion tests, and assesses results.
  • Works with internal teams to optimize user experience and create effective landing pages.
  • Evaluates the overall customer journey across various channels.
  • Develops a detailed monthly content calendar aligned with Zapcom's marketing and branding goals.
  • Maintains and improves the company's website with relevant updates, blog posts, and content concepts.
  • Promotes job opportunities through paid advertising on recruitment platforms.
  • Manages Zapcom's social media presence.
  • Collaborates with the marketing team to brainstorm branding initiatives.

Qualifications and Experience:

  • BS/MS degree in marketing or a related field with 8-12 years of experience
  • Proven track record in digital marketing.
  • Experience leading SEO/SEM, marketing database, email, social media, and display advertising campaigns
  • Creative mindset with the ability to engage target audiences through digital campaigns.
  • Proficiency in optimizing landing pages and user funnels.
  • Skilled in A/B and multivariate testing
  • Experience in creating collaterals and campaigns for products and services
  • Familiarity with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Proposal writing experience
  • Understanding of HTML, CSS, and JavaScript
  • Strong analytical skills and data-oriented mindset
  • Stay updated on online marketing trends and practices
  • Effective verbal and written communication skills


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