Digital Marketing Manager
2 weeks ago
Hiring - Digital Marketing Manager
Designation – Digital Marketing Manager
Location – Bangalore / Hyderabad
Experience Required: 8+ Years
Job Description
Overview
Zapcom is looking for a proactive digital marketing manager to lead our branding initiatives with a comprehensive approach.
Your main focus will be to expand our brand's presence locally, enhance brand loyalty, and boost awareness. The ideal candidate should have a background in marketing, art direction, and social media management.
Key Responsibilities and Accountabilities:
- Plans and executes various marketing campaigns including web, SEO/SEM, database, email, social media, and display advertising.
- Develops and manages our social media profiles.
- Enhances marketing efficiency by addressing both immediate and long-term concerns.
- Evaluates the performance of digital marketing campaigns, measuring them against targets such as ROI and KPIs.
- Identifies trends, adjusts spending, and enhances performance based on insights.
- Generates innovative growth strategies through digital marketing.
- Conducts experiments, conversion tests, and assesses results.
- Works with internal teams to optimize user experience and create effective landing pages.
- Evaluates the overall customer journey across various channels.
- Develops a detailed monthly content calendar aligned with Zapcom's marketing and branding goals.
- Maintains and improves the company's website with relevant updates, blog posts, and content concepts.
- Promotes job opportunities through paid advertising on recruitment platforms.
- Manages Zapcom's social media presence.
- Collaborates with the marketing team to brainstorm branding initiatives.
Qualifications and Experience:
- BS/MS degree in marketing or a related field with 8-12 years of experience
- Proven track record in digital marketing.
- Experience leading SEO/SEM, marketing database, email, social media, and display advertising campaigns
- Creative mindset with the ability to engage target audiences through digital campaigns.
- Proficiency in optimizing landing pages and user funnels.
- Skilled in A/B and multivariate testing
- Experience in creating collaterals and campaigns for products and services
- Familiarity with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Proposal writing experience
- Understanding of HTML, CSS, and JavaScript
- Strong analytical skills and data-oriented mindset
- Stay updated on online marketing trends and practices
- Effective verbal and written communication skills
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