Lead - Product Led Growth

2 weeks ago

Bengaluru, Karnataka, India Sprinklr Full time

Description

Position: Lead, Product-Led Growth (PLG) | Location: Bangalore

Role Overview:

As the Lead of Product-Led Growth at Sprinklr, you willbe responsible for developing and executing strategies to drive userengagement, product adoption and revenue growth for self-serve version ofSprinklrService and Sprinklr Social.

This isrole requires you to have a deep understanding of our products, markets and customers,as well as the ability to work collaboratively with teams across Product Management, Product Marketing, Digital Marketing, Marketing Operations, Analytics, Sales/SDR, and Finance.

Key Responsibilities:

Strategy Development: Design and implement a comprehensive PLG strategy thatleverages our product free trials to drive growth and customer engagement. Cross-Functional Leadership: Serve as the central liaison between various teams, ensuring alignment and collaboration towards the PLG initiatives. Facilitate communication and project management to ensure smooth execution of strategies. Data-Driven Decision Making: Utilize analytics and data insights to inform acquisition strategies, measure product usage, and identify opportunities toaccelerate growth and revenue. Customer Insights: Deeply understand customer needs andin-product behaviours and trends to inform product development, marketing strategies, and sales plays that resonatewith the target audience. Product Advocacy: Work closely with Product Management and Marketing to articulate the value proposition of our products, ensuring that they are effectively communicated and leveraged for growth. Market Analysis: Keep a pulse on market trends, competitor strategies, and customer feedback to adapt and evolve our PLG strategies tomaintain the competitive edge. Stakeholder Management: Engage with SDR/Sales teams, executive leadership, and stakeholders across the company to gain buy-in, report on progress, and drive the PLG agenda forward.

Qualifications:

Minimum4+ years of experience in product management, product marketing, or a related field, with a proven track recordof leading growth initiatives. Deep understanding of B2BSaaS business model, customer lifecycle, and digital marketing strategies. Experience in implementing or leading the product-led growth strategy, particularly in a technology or SaaS organization. Proficient in using a wide range of essential tools - Amplitude, HubSpot, Salesforce and Optimizely. Strong analytical and quantitative skills, with the ability to use data and metrics to back up assumptions, recommendations, and drive actions. Excellent project management skills, with the ability to lead cross-functional teams in a dynamic and fast-paced environment. Strong communication and interpersonal skills, capable of engaging and influencing stakeholders at all levels within the organization.

Why You'll Love Sprinklr:
We're committed to creating a culture where you feel like you belong, are happier today than you were yesterday, and your contributions matter. At Sprinklr, we passionately, genuinely care. For full-time employees, we provide a range of comprehensive health plans, leading well-being programs, and financial protection for you and your family through a range of global and localized plans throughout the world.
For more information on Sprinklr Benefits around the world, head to to browse our country-specific benefits guides.
We focus on our mission: We founded Sprinklr with one mission: to enable every organization on the planet to make their customers happier. Our vision is to be the world's most loved enterprise software company, ever.

We believe in our product: Sprinklr was built from the ground up to enable a brand's digital transformation. Its platform provides every customer-facing team with the ability to reach, engage, and listen to customers around the world. At Sprinklr, we have many of the world's largest brands as our clients, and our employees have the opportunity to work closely alongside them.

We invest in our people: At Sprinklr, we believe every human has the potential to be amazing. We empower each Sprinklrite in the journey toward achieving their personal and professional best. For wellbeing, this includes daily meditation breaks, virtual fitness, and access to Headspace. We have continuous learning opportunities available with LinkedIn Learning and more.

EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a judgment-free zone regardless of gender, race, ethnicity, age, and lifestyle preference, among others. We value and celebrate diversity and fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we're more innovative, creative, and successful.

Sprinklr is proud to be an equal-opportunity workplace and is an affirmative-action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. See also Sprinklr's EEO Policy and EEO is the Law.

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