Digital Marketing Expert
2 weeks ago
About Velocity:
Velocity is building the future of financial services for newage businesses in India. Our vision is to build products that empower new age businesses by solving multiple growth problems for them. Through revenue based financing, we provide the easiest and fastest way out there to raise growth capital to fulfill marketing and inventory spends of online businesses Through Velocity Cards, we've built the country's first cash flow based credit card, providing 10x limits as compared to traditional cards Through Velocity Insights, we unleash the power of your data to drive better business decisionsWe are a seriesA funded startup, building new fintech products for small businesses. Founders are IIT-IIM alumni, with prior experience across management consulting, venture capital and fintech startups.
We are driven by the mission to empower small business owners with technology and dramatically improve their access to financial services.
We have raised a total of $30M across 2 rounds of funding and are backed by some of the most marquee global investors including Peter Thiel's Valar VenturesKey Responsibilities The
Digital Marketing Expert will be responsible for supporting Velocity customers to build business on ECOM platforms like Amazon, Flipkart, Myntra, Ajio, Nykaa, Tata Cliq, Cred, Meesho, etc:
- Business Development
- Understands process to go live on ECOM platforms
KPI Revenue growth of velocity customers on ECOM platforms Increase in loan size to existing customers due to scale up on ECOM platforms
Skill Sets Understanding of ECOM platform space catalog, keyword research, sorting, browse versus search, etc Ability to audit seller platforms for insights and recommendations Strong interpersonal skills Business understanding of revenue, commission, logistics, returns, etc and implication on profitability Prior experience of managing brands on ECOM platforms Created a strong performance marketing strategy & execution plan Developed and managed digital prospecting and remarketing campaigns. Managed budgets and campaigns across all digital channels to drive strong return on investment Ensured successful planning, execution, optimization for key traffic KPIs via paid channels (Google,facebook,youtube) Excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations. Minimum of 4 years' experience in Digital Marketing in with B2C companies (mandatory) Minimum of 23 years' specialised experience in Performance Marketing (mandatory) Experience in SQL / Tableau/ google analytics is added advantage
Internal and External relationships Reporting: Head, Portfolio Support Group Internal: Business Growth team, Operations team, Analytics team External: Velocity customers specially growth/ business teams
Platforms: Amazon, Flipkart, Myntra, Ajio, Nykaa, Tata Cliq, etc
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