Digital Marketing Expert

1 week ago


Bengaluru, Karnataka, India FXDX Full time

Job Opportunity:

We're on the lookout for a talented Digital Marketing Professional to become part of our crew. In this role, you'll be responsible for planning and executing digital marketing campaigns on various online platforms to boost brand visibility, generate leads, and engage with customers. The ideal candidate should be well versed in digital technologies and possess a thorough comprehension of digital marketing channels and tools.

Key Responsibilities:

  • Design and run digital marketing campaigns on platforms like WhatsApp, Facebook, Instagram, and Twitter.
  • Optimize campaigns to extend reach, drive leads, increase transactions, and minimize costs.
  • Handle and explore digital platforms to bolster brand presence and lead generation.
  • Analyze, evaluate, and report on campaign performance to optimize outcomes.
  • Create and execute email marketing strategies to nurture leads and uphold customer relationships.
  • Utilize CRM systems to efficiently manage and segment customer data.
  • Collaborate with Sales, Product, and Customer Support teams to align marketing strategies with customer journey phases.
  • Maintain content calendars for all shared content (images, video, and text) on social media platforms.
  • Offer suggestions to refine digital marketing strategies.
  • Stay updated on industry trends and implement innovative SMM/SEM approaches.

Qualifications:

  • Conduct tests, gather and analyze data, spot trends and insights to enhance ROI in paid search campaigns.
  • Monitor, report, and analyze website analytics and PPC campaigns.
  • Manage Local SEO and Website SEO initiatives.
  • Control campaign expenses, ensuring compliance with the budget.
  • Optimize website content and landing pages for search engine marketing.
  • Carry out ongoing keyword research, expansion, and optimization.
  • Research and apply search engine optimization recommendations.
  • Develop and implement link building strategies.
  • Work together with development teams to ensure SEO best practices are included in new code.
  • Guide editorial and marketing teams to boost SEO in content creation.

Qualifications and Skills:

  • Demonstrated expertise in SEO and SEM, managing PPC campaigns on Google, Yahoo, and Bing.
  • Solid grasp of performance marketing, conversion, and online customer acquisition.
  • Proficient in website analytics tools like Google Analytics, NetInsight, Omniture, WebTrends.
  • Experience with bid management tools such as Click Equations, Marin, Kenshoo, Search Ignite.
  • Knowledge of HTML, CSS, and JavaScript development and limitations.
  • Thorough understanding of search engine algorithms and ranking criteria.
  • Kept up-to-date with the latest trends and best practices in SEO and SEM.
  • BS/MS degree in a quantitative, test-oriented field preferred.


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