Performance Specialist

2 weeks ago


Bengaluru, Karnataka, India Curefit - house of cult Full time

Cult.Fit is searching for a candidate to lead the strategy and implementation of performance marketing advertisements for the fitness products division. The ideal candidate must possess hands-on experience with various aspects of Meta & Google advertising platforms, along with the associated tools and technologies.

  • Duties and responsibilities
  • Develop and execute the Meta/Google Ads marketing strategy, encompassing campaign planning, implementation, and optimization of various ad types
  • Utilize first-party and third-party data for targeting and insights
  • Collaborate closely with analytics teams to extract valuable insights and steer a data-driven strategy
  • Take ownership of, guide, and report on critical marketing efficiency metrics like CAC, ROAS, and LTV

Skills & Qualification Requirements

  • 2-3 years of hands-on experience in digital marketing
  • Thorough understanding of Meta, Google Ads & Google Analytics is essential
  • Past digital marketing exposure in the e-commerce sector will be advantageous
  • Exceptional analytical and project management abilities
  • Effective communication skills, both written and verbal
  • Background in Engineering or MBA from a reputed institution

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