Performance Specialist
2 weeks ago
Cult.Fit is searching for a candidate to lead the strategy and implementation of performance marketing advertisements for the fitness products division. The ideal candidate must possess hands-on experience with various aspects of Meta & Google advertising platforms, along with the associated tools and technologies.
- Duties and responsibilities
- Develop and execute the Meta/Google Ads marketing strategy, encompassing campaign planning, implementation, and optimization of various ad types
- Utilize first-party and third-party data for targeting and insights
- Collaborate closely with analytics teams to extract valuable insights and steer a data-driven strategy
- Take ownership of, guide, and report on critical marketing efficiency metrics like CAC, ROAS, and LTV
Skills & Qualification Requirements
- 2-3 years of hands-on experience in digital marketing
- Thorough understanding of Meta, Google Ads & Google Analytics is essential
- Past digital marketing exposure in the e-commerce sector will be advantageous
- Exceptional analytical and project management abilities
- Effective communication skills, both written and verbal
- Background in Engineering or MBA from a reputed institution
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